Perth Media Monthly Blog Packages Discounted Until 31/1/18

Blogs, linked to your company website, educate and connect your customers to your products and services.

Did you expect to have written way more blogs in 2017, than you actually did. Maybe time to admit defeat, and hire an expert to do the job. Our writers are all former reporters and produce excellent written content.

For those booking prior to 31/1/18, there is a special 3-month trial offer available, with a PR option, if required.

Hurry now, this offer is strictly limited.

For a sneak peak at the high-quality, consistent news blogs our team produces, go to Rockcliffe Winery.

Contact Cate Rocchi, cate@perthmedia.com.au

Perth Media CEO Speaks to Triple M's Rural Focus on WA Domestic Violence Initiative

Perth Media CEO Cate Rocchi, who is also the voluntary chair of not-for-profit Linkwest, talks about how community resource and neighbourhood centres are supporting WA Minister for the Prevention of Family and Domestic Violence's recent domestic violence initiative. Here is the podcast.

https://www.mediastatements.wa.gov.au/Pages/McGowan/2017/11/16-days-of-action-to-stop-violence-against-women.aspx

https://www.linkwest.asn.au/

Innovation in Media Podcast 1: Charlie Caruso and Communicating with Gen Y

Our first Podcast on Innovation in Media is live. Here is Charlie Caruso, one-time founder of PuggleFM and Curiosity, and author of Understanding Y. She talks about brand authenticity and how to connect with the powerful, fickle, bull****detecting six million or so Gen Ys in Australia.

The interview is with Perth Media CEO Cate Rocchi.

Perth Media is producing a series of podcasts focused on media innovation to provide a glimpse into many of Australia's talented media professionals. It will show the huge diversity of professionals, businesses, technology, approaches and products in the media right now. Along the way we hope to discover what the best of the best are doing - what areas are they concentrating on, as this industry changes from month to month. Many of the reporters, comms professionals, vloggers and public relations experts Perth Media will profile, are individuals of the highest integrity who expertly craft stories that make our world a richer, better informed place.

Some work for overseas publications, while others write locally.

Perth Media to Attend Emergence Creative Festival in Margaret River WA (March 21-24)

Great to be attending this fantastic event and looking forward to meeting some great media innovators from around the world. - Perth Media CEO Cate Rocchi

http://www.emergencecreative.com/

Innovation in Media: Research Project

Innovation and Media: Are you a reporter, working in-house in a comms department, and/or offer social media/branding services? What are you doing to innovate in the media sector. Am producing a series of podcast interviews/blogs on this for a Leadership WA project, as part of Signature program 2017. Please get in touch if you want to take part. If you are in Perth, I would like to pop out and meet up, but interstate or overseas also welcome via phone. Yes, it will be good info for Perth Media, where the blogs will feature, but also a learning tool for many.  Cate Rocchi, cate@perthmedia.com.au

Perth Media Valued Contractors' Seminar 2017

From left: Perth Media Creative & Digital consultant Andal Shreedaran, transcription expert Janine Precious Taylor, our bookkeeper Jackie Roufail, and Red Head Communications cultural awareness expert Tanya Finnie who was a special guest.

Really great day yesterday at the annual Perth Media Valued Contractors' Seminar. Here is a picture of the best looking of those who attended! Perth Media Creative consultant Andal Shreedaran presented on the Future of Content Research, transcription expert Janine Taylor shared some of her international projects, our bookkeeper Jackie Roufail, of Jackstar Bookkeeping, had some great work-life stories and Red Head Communications cultural awareness expert Tanya Finnie was an excellent special guest. Thanks also to business coach and film producer Josh Horneman, supporter Patrick Horneman (Media Super), film maker Courtney Waller, graphic design student Nic Van Straalen, student Jack Jones, editor Torrance Mendez, and Matt Seeds, of Inspired IT. Thanks for taking the time on a busy Monday. Perth Media appreciates all of you, your work is first class, and impact substantial.

- Cate Rocchi

Perth Energy and Mines Summit Top Take Homes

Last week at the Energy and Mines Summit, Perth company Advanced Energy Resources (AER) announced it signed a long-term power purchase agreement with GMA Garnet to build a 3 megawatt wind and solar farm with battery storage near Kalbarri, Western Australia.

Diesel fuel rebate not helping miners move to renewable energy; contracts evolving to squarely put responsibility of delivery onto the shoulders of energy providers; and 'green is the new black'

1. There are some seriously big renewable projects (especially wind/solar) coming on stream in Australia integrating with mining operations. Just last week Advanced Energy Resources announced a deal with GMA Garnet in WA.

2. Miners are talking openly, at industry conferences, about social impact and responsibly reducing carbon footprint. Being a good corporate citizen is now viewed by many in industry as offering value to shareholders, and something that will ultimately increase bottom lines.

3. On balance sheets, the diesel fuel rebate is not assisting Australian miners to justify investment in renewables, but they are doing it anyway.

4. Creativity and collaboration is essential in this industry as leading players seek to learn from the mistakes and experience of others. Speakers last week in Perth spoke openly about mistakes, disagreements and sought advice from eachother.

5. The global leaders in this space are seriously smart, as they have extremely complex engineering, logistical and corporate problems to solve. Intellectual capacity was well above average at this mining conference.

6. Funding for projects is coming from equity, banks, government (ARENA) and direct private investment. Some Australian miners, owned by overseas interests, are taking a long view, and investing heavily in renewables.

7. Some miners are planning to share renewable power set ups with local indigenous communities. This would be a game changer for many communities in northern Australia, when roads are under water during the wet season and diesel cant be trucked in. The miners are not announcing this yet, but they plan to share their power facilities in some cases.

8. Contracting Trends: One popular panel discussion talked about how miners want renewable suppliers to bring solutions in the tendering process. Tell us how you are going to solve our needs, the speaker said. Overall the message is clear, miners mine. Miners are looking for energy specialists to bring knowledge and the a plan for delivery to the table.

9. Some miners, generating/storing their own power, are planning to shut down operations when energy prices are high and sell back to the grid. They will make more money doing this than producing their own products.

10. 'Green is the new black,' says Phillip Mak, (Global Head of Resources, Energy and Northern Australia at National Australia Bank). He says way more renewable projects seeking funding, on visits to his office, than coal these days.

11. Australia is on the verge of a serious shift in energy supply. Atmosphere/buzz at the conference was electric. The atmosphere reminiscent of a Diggers & Dealers Conference in the 1990s, on the verge of a spike in the gold price.

12. No one talked about 'clean coal'.

By Cate Rocchi, CEO of Perth Media.

Cate visited the Energy and Mines Summit in Perth last week. Perth Media was an official sponsor of the event. She chaired a panel at the conference that discussed financing renewables.  Perth Media's clients include VSUN Energy, Australian Vanadium, Bryah Resources and Veritas.

Perth Media's New Service Brochure

Social Media Trends: Whitehouse Joins Snapchat

Excellent social media presentation by Alecia Hancock, of Hancock Creative, at Leadership WA brekky this week in Perth. Thank you for these statistics and info. Perth Media needs a Snapchat specialist!

Blogging Tips: Media Training with Denmark Chamber of Commerce

Last week, we spent several days in Denmark in the remote south coast of Western Australia - one of the state's most beautiful spots. More than 20 came along to a Perth Media training session (facilitated by the Denmark Chamber of Commerce), and here are some of the tips we shared. Happy blogging!

1.     Go with your strengths: vlog, pics, individuals in the team strengths, photos, writing.

2.     The power of great writing is immense, to draw followers/customers.

3.     Positivity important.

4.     Sell your experiences.

5.     Promote events. Events generate news/customers/drives economic development.

6.     Design your blogs with your preferred social media in mind: instagram; twitter; facebook; linkedin..They all have different needs and different audiences, you can't tell/force your customers which social media to use.

7.     Work out how to share your content.

8.     Create content/blog calendar with deadline. Includes testimonials (3rd party endorsements); FAQs (frequency asked questions); video; long and short blogs. Blogs do not mean long columns. There maybe only one long blog each year, but make it a good well-written one.

9.     Content strategy has to be responsive; constantly changing; has to be flexible, and needs to respond to audience.

10.  Content strategy, needs to be seasonal. IE Christmas/Easter/Winter (bonfire themes; bushwalking); writers festival; Denmark Experience; Long table lunches; poetry/music festival, are examples. Festivals provide multiple ideas for content IE performer profiles; acts; reviews; insights of different skills for experiences, IE botanist walks; indigenous experts; cooks; films. Film tours/content on the back of Tim Winton’s Breath. Holiday packages around Breath tours.

11.  Look into possibility of outsourcing editing. Don't be delusional about your own copy/editing skills. It will impact on your brand.

12.  Quirky stories, are gold. ‘For outsiders everything is interesting,' says Creative and Digital consultant Andal Shreedaran at Perth Media. What is wonderful of Denmark and your own individual businesses?

13.  Collaboration, collaboration, collaboration. For blog distribution and sharing the load for events.

14.  Always check facts.

15.  Understand copyright.

16.  Build your own collection of images.

17.  Use press release/presspack stories as blogs.

18.  Read, read, read. Seek out good writing, understand the difference between good, mediocre and bad.

19.  Read your own writing aloud. Make every word count. Be strict cutting, and work on making writing clear. Be descriptive but not flowery and over the top.

20.  Volunteer for charity to get experience as a blogger. You can write the stories of those that need assistance, while you polish your craft.

21.  Identify your passions, your strengths, your interests.

22.  Tell only best stories, and start with the very best one first. Focus also on the opening para.

23.  Understand google rankings and the reason blogs impact on business sales.

24.  Develop relationships with other companies/bloggers/publications.

25.  Understand importance of themes in content creation and promotions.

26.  Do something every day, as part of your BD.

27.  Appeal to different target markets of your products. IE kid friendly; backpackers.

28.  Content strategy: incorporate key words, such as ‘Denmark’ ‘tourism’.

29.  The only thing stopping you writing and promoting your business is you.

Or too busy, call Perth Media now. We can help with a content package right now! cate@perthmedia.com.au