Come in and see us!
To celebrate our new office opening!
For the next month, we are offering exclusive Media Release writing services. For $500 (plus GST) we can draft a tailored media release/blog for your company/organisation with one of our experienced consultants.
Last week, we spent several days in Denmark in the remote south coast of Western Australia - one of the state's most beautiful spots. More than 20 came along to a Perth Media training session (facilitated by the Denmark Chamber of Commerce), and here are some of the tips we shared. Happy blogging!
1. Go with your strengths: vlog, pics, individuals in the team strengths, photos, writing.
2. The power of great writing is immense, to draw followers/customers.
3. Positivity important.
4. Sell your experiences.
5. Promote events. Events generate news/customers/drives economic development.
6. Design your blogs with your preferred social media in mind: instagram; twitter; facebook; linkedin..They all have different needs and different audiences, you can't tell/force your customers which social media to use.
7. Work out how to share your content.
8. Create content/blog calendar with deadline. Includes testimonials (3rd party endorsements); FAQs (frequency asked questions); video; long and short blogs. Blogs do not mean long columns. There maybe only one long blog each year, but make it a good well-written one.
9. Content strategy has to be responsive; constantly changing; has to be flexible, and needs to respond to audience.
10. Content strategy, needs to be seasonal. IE Christmas/Easter/Winter (bonfire themes; bushwalking); writers festival; Denmark Experience; Long table lunches; poetry/music festival, are examples. Festivals provide multiple ideas for content IE performer profiles; acts; reviews; insights of different skills for experiences, IE botanist walks; indigenous experts; cooks; films. Film tours/content on the back of Tim Winton’s Breath. Holiday packages around Breath tours.
11. Look into possibility of outsourcing editing. Don't be delusional about your own copy/editing skills. It will impact on your brand.
12. Quirky stories, are gold. ‘For outsiders everything is interesting,' says Creative and Digital consultant Andal Shreedaran at Perth Media. What is wonderful of Denmark and your own individual businesses?
13. Collaboration, collaboration, collaboration. For blog distribution and sharing the load for events.
14. Always check facts.
15. Understand copyright.
16. Build your own collection of images.
17. Use press release/presspack stories as blogs.
18. Read, read, read. Seek out good writing, understand the difference between good, mediocre and bad.
19. Read your own writing aloud. Make every word count. Be strict cutting, and work on making writing clear. Be descriptive but not flowery and over the top.
20. Volunteer for charity to get experience as a blogger. You can write the stories of those that need assistance, while you polish your craft.
21. Identify your passions, your strengths, your interests.
22. Tell only best stories, and start with the very best one first. Focus also on the opening para.
23. Understand google rankings and the reason blogs impact on business sales.
24. Develop relationships with other companies/bloggers/publications.
25. Understand importance of themes in content creation and promotions.
26. Do something every day, as part of your BD.
27. Appeal to different target markets of your products. IE kid friendly; backpackers.
28. Content strategy: incorporate key words, such as ‘Denmark’ ‘tourism’.
29. The only thing stopping you writing and promoting your business is you.
Or too busy, call Perth Media now. We can help with a content package right now! cate@perthmedia.com.au
This is global technology PR specialist, writer and podcasting expert, Andal Shreedaran. She is working with Perth Media next Monday morning, 21st November, from 9.30-12.30. Interviewing clients (as a business reporter would) and making podcasts from the interview. Each session consists of a 10-minute formal business-style interview and 20-minute media training workshop, including narrowing down answers for specific questions. Cost for the completed podcast, and workshop is $200.
This is a fantastic opportunity to sharpen your verbal communication and improve your skills answering questions in a formal interview. Andal has global experience assisting the CEOs of technology companies to explain their businesses simply and effectively.
https://www.linkedin.com/in/andalshreedaran
Great movie night at Luna SX in Fremantle this Saturday night, starting at 5pm. Free goodie bags for the kids and great cause. Film is Hunt for the Wilderpeople..Tickets $30 each.
All funds will go to Vunikavikaloa Arya School (Vunika for short) in Fiji to rebuild their school.
https://www.facebook.com/friendsofVunikaPS/
My friend Ruxandra Lazarescu, is currently living in Fiji, and she will be administering the funds raised personally.
Thank you, Cate Rocchi (CEO Perth Media)
Please join us: RSVP to cate@perthmedia.com.au and you will be invoiced.
Perth Media help attract press coverage for client Partners in Grain WA in The Weekend Australian's Business Pulse of the Nation; The Countryman; Farming Ahead Online; ABC Mid West; ABC Great Southern; and ABC South West.
"Partners in Grain WA recently held a Summit that had limited opportunity for participants to attend and was not open to the general public, however the importance of the event being held and the learnings coming out of it were relevant and valuable to the wider industry. Engaging Perth Media was instrumental in gaining state and national exposure of the Summit, its key achievements, awareness of our organisation and our ability to exceed sponsors expectations. Cate’s PR skills turned our relatively small event into a positive national news story for the farming sector and wider agricultural and business sectors."
Erin Green, coordinator, Partners in Grain WA
From left: Todd Charteris (national manager of Rabobank); Erin Green (Partners in Grain WA coordinator); Steve Kelly (acting WA manager of Rabobank); and Laura Grubb (speaker, Youth-Ag delegate and WA Agvocate). Picture: Perth Media
