Testimonial: Egypt Equine Aid

Western Australian Jill Barton, CEO of Egypt Equine Aid, at her horse hospital near Cairo, Egypt.

“We met Cate Rocchi, Perth Media, during a talk at a networking event, hosted by Quorum in 2022. Cate offered to help find media opportunities for our horse charity. She worked quickly and I was surprised to swiftly be invited to several radio interviews including one with Jenni Seaton (Curtin FM Afternoon Show) and another with Tom Baddeley on ABC Perth breakfast radio. There was also a podcast with Triple M’s Rural Focus, hosted by Troy Stockden. These interviews led to more followers and supporters of our charity work in Egypt and a sizeable donation. One new large supporter read an online version of the ABC radio interview.

Subsequently, we have also had a film crew come to our charity in Egypt to shoot footage which should soon be shown on The Project.

Cate is an absolute delight to work with and kept me up to date with clear instructions on what I needed to do and where to go before every interview.

I highly recommend Perth Media and look forward to working with the company in the future.”

Jill Barton, CEO and Co-founder of Egypt Equine Aid

Quorum Speech: Measuring New Horizons, ESG, Social License to Operate and Public Relations in 2022

Perth Media spoke this week about modern, and critical, Public Relations. Thank you to Quorum for the invitation to present the Thought Leadership piece, detailing some of the PR disasters of the past 10 years.

The mining industry’s reputation has been tarnished by Rio Tinto’s destruction of Juukan Gorge rock shelters, in Western Australia, on 24 May 2020.

Interestingly, a quick survey of the room (this week) found 18 of the 36 people, were recorded as being ‘less favourable’ to Rio Tinto, post Juukan Gorge, and 18 of 36 were also ‘less favourable’ towards the whole Australian mining industry, post Juukan Gorge. The other people in the room declined to vote. No one was recorded as being more favourable or neutral to Rio Tinto and the whole Australian mining industry, post Juukan Gorge.

Rio Tinto’s website reported: “In allowing the destruction of the Juukan Gorge rock shelters to occur, we fell far short of our values as a company and breached the trust placed in us by the Traditional Owners of the lands on which we operate. It is our collective responsibility to ensure that the destruction of a site of such exceptional cultural significance never happens again, to earn back the trust that has been lost, and to re-establish our leadership in communities and social performance.”

ESG was recently ranked by EY (the consultants) as the number 1 risk to the mining industry. - Cate Rocchi, Managing Director Perth Media.

Diversity and Inclusion Summit Testimonial: 'We got into various key publications and radio with high-value content'

Diversity and Inclusion Summit organiser Tanya Finnie and Ronald Chua, of Red Head Communications, at the summit in Perth last month.

Working for Perth’s inaugural Diversity and Inclusion in September, 2022, was a steep learning curve and fascinating experience. We would recommend all decision makers in business and not for profit to attend in 2023, particularly those in resources, technology, education, agribusiness, environmental services and community sectors. This was an enlightening conference and we were proud to promote it to Australian media. Wide-ranging topics covered included neurodiversity, sexual harassment and the impact of good D&I policies to company profits. Research was game changing. - Cate Rocchi (Perth Media)

“Cate Rocchi from Perth media is an absolute gem! She supported us with PR for the inaugural Diversity and Inclusion Summit and went well beyond what was expected. Perth Media’s invaluable support  connected us to the world! Cate took the time to interview various speakers and truly custom media releases and articles. They got the Summit into various key publications and radio with high value content.  We are looking forward to a long relationship with the company’s tailored approach to drive our media campaigns and publicity for our events. We cannot be more delighted with the service!”

Tanya Finnie, Director RedHead Communications and founder of the Diversity and Inclusion Summit

Events: 85% of Marketers Say They Are Essential

There are so many reasons why PR organises events, along side marketing teams. For starters, it creates original content, generates momentum, builds relationships and inspires journalists to learn and write stories about your organisation.

Hosting events is one of the many ways Perth Media attracts media attention for your company. This is a slide which is part of an education presentation to Quorum in Perth on Tuesday morning. Explaining why PR is important. - Cate Rocchi

Perth Media Signs Luxury Wine Label Rockcliffe as Winery Commences Campaign Targeting Perth City in 2022: EVENTS INVITE ONLY

Cate Rocchi, managing director of Perth Media, said: “We are delighted to be contracted by Rockcliffe winery this year, as the luxury brand celebrates its 20th birthday. The Denmark-based winery is fine-tuning its focus on Perth customers and, as brand awareness increases, we know it won’t be long before many more in the city enjoy its beautiful wine.”

The campaign begins, in earnest in June, with a Presentation on the Story of Rockcliffe, presented by owner Dr Steve Hall, and Wine Tasting at Como The Treasury, followed by an exclusive 4-course Tasting Menu at Wildflower Restaurant with accompanying drinks chosen by the hotel’s resident Sommelier. The event is invite-only.

Rockcliffe winery owner Dr Steve Hall in the vineyard in Denmark, Great Southern, Western Australia.

Professional Membership to PRIA (Public Relations Institute of Australia)

Great to network with our industry association and learn about modern public relations best practice. - Perth Media Team

Testimonial: Strategic Creative Support

How to Professionally Brand Yourself and Your Project

“Being new to the industry, I reached out to Cate and Perth Media for much needed advice on a television series I am developing. Cate is very calm, methodical and knowledgeable. I was able to leave my session with Cate, full of excitement and direction. Cate helped me understand and plan the steps required to move forward in pitching my project. She has been great in widening my circle of contacts and with ideas to promote and strengthen my project. Thank you Cate.”

- Todd Jackson

Perth Media MD Cate Rocchi Attends Australia-Korea Business Council Perth Dinner

Working for Australia-Korea Business Council, our MD Cate Rocchi was delighted to attend a special dinner for members, sponsored by Pilbara Minerals, in Perth in 2021.

It was attended by representatives from POSCO as well as Pilbara Minerals MD Ken Brinsden and other special guests including Elizabeth Court of Private Wealth Management. PWC’s Clare Pope, who is the chair of the AKBC’s Critical Minerals Sub Committee, hosted the event.

Australia-Korea Business Council Work Promotes Korean President Moon’s Visit to Australia and Meeting with Australian Critical Mineral Miners

Media Work with the Australia-Korea Business Council Continues into 2022

Perth Media Managing Director Cate Rocchi said: “We are delighted to work with this innovative not-for-profit organisation as its Korean and Australian members look to build long-term, mutually-beneficial business relationships.”

To date our work has included promoting a meeting by Korean President Moon and high-level critical minerals miners in Sydney, Australia in December, 2021, and distributing an AKBC report on critical minerals.

“In January 2022, we are researching and promoting a second report into food and beverage trends and we are also looking forward to engaging with many Australian reporters on that growing export opportunity,” Ms Rocchi said.

The Chairman of AKBC is Simon Crean and the Executive Director is Liz Griffin.

Background

https://www.akbc.com.au/news/akbc-media-release-14-12-21/

ABC TV News Report on Critical Minerals

President Moon of Korea, AKBC Chairman Simon Crean and Executive Director Liz Griffin

Investor Relations Work Continues

New investment brochure completed for Bryah Resources. This is an example of what Perth Media does for its clients.