public relations

Testimonial: Strategic Creative Support

How to Professionally Brand Yourself and Your Project

“Being new to the industry, I reached out to Cate and Perth Media for much needed advice on a television series I am developing. Cate is very calm, methodical and knowledgeable. I was able to leave my session with Cate, full of excitement and direction. Cate helped me understand and plan the steps required to move forward in pitching my project. She has been great in widening my circle of contacts and with ideas to promote and strengthen my project. Thank you Cate.”


- Todd Jackson



Top 5 PR Results for Perth Media: December 2019

Australian Vanadium Limited on location (Picture - Sophie Minissale, Perth Media)

Australian Vanadium Limited on location (Picture - Sophie Minissale, Perth Media)

As we enter our warmer months and head to the end of 2019, Perth Media has seen a strong flow of media activity for both ASX and small business clients. Our top five favourite results:

 1.       As business investment sentiment rose for gold, Australian Mining reported on our ASX client, Bryah Resources’, multi-pronged strategy of focusing on gold, copper and manganese.

The West Australian/Kalgoorlie Miner also carried the good news story of high-grade results in excess of 30g per tonne emerging from Bryah’s latest Gabanintha drilling  program, and our Perth Media consultant, Celia Pozzecco, filed a report whilst providing on-the-ground support to Bryah MD, Neil Marston, at the Gold and Alternative Investments Conference (GAIC) in Sydney.

 2.       We organised a Perth Press Conference for Australian Vanadium’s announcement on plans for a vanadium processing plant near Geraldton. Local government and community support for the economic boost this will bring was covered by the West Australian. The article noted the benefits of local investment giving rise to lower transport and construction costs as well as increased quality of life for workers living locally. GWN7 News also highlighted potential local investment for Geraldton and the Mid West.

 3.       Australian Vanadium Limited subsidiary, VSUN Energy, saw the announcement of its second battery sale to a dairy farm in Victoria, carried by UK Energy publication, bestmag.co.uk EPL.

 4.       Mirrabooka-based Sudbury Community House became our latest not-for-profit Adapters client, as it commissioned Perth Media to tell an important story of community support empowering those in need. The story detailed their move away from a ‘deficit model’ towards a community approach of individuals being supported towards self-help. The story was published by the WA Business News e-news bulletin and circulated to a readership of 40,000 +.

 5.       Mid-November saw a global media campaign on the release of Renascor Resources’ Definitive Feasibility Study for its Siviour graphite project in South Australia. Multiple news sites carried stories, including Mining.com the Asia MinerThe Pick magazine, Adelaide Advertiser, Miningnews, Australia’s Mining Monthly, S&P Global, Acuris and Smallcaps.

 Janine Taylor – Consultant, Perth Media

Adapters: New Empowering Communities Program Begins at Sudbury House

Virginia Aden, Chief Executive of Sudbury Community HousePhoto: Perth Media‘s Sophie Minissale

Virginia Aden, Chief Executive of Sudbury Community House

Photo: Perth Media‘s Sophie Minissale

Mirrabooka-based Sudbury Community House, in Perth, has an innovative new empowering program to encourage public contributions and engagement.

Budding entrepreneurs, local firms, socially-minded people and those skilled in arts and crafts such as cookery and embroidery will have a role to play in the new five-year Empowering Communities Program in Sudbury House.

Virginia Aden, Chief Executive, says the new initiatives take a holistic approach that can lead to successful treatment of mental health issues, alcoholism, drug dependence, crime and domestic violence.

“It’s about humanising people who need help the most,” she says. “We are trying to move away from a deficit model of poverty and helplessness. We want to empower people to have a strength-based approach to make them respect and believe that every individual is more than capable of contributing to their own development and wellbeing and that they have the solutions to their problems. Sudbury House just needs to offer support.”

Already, a student from Perth Modern School is utilising modernised kitchens at Sudbury House to prepare edible cutlery as part of a project targeting mental ill-health.

Ms Aden is excited by the developments happening so early in the life of the program, which launched in July this year.

 “Just seven per cent of our running costs at Sudbury House come from public funds,” says Ms Aden who revitalised the 33-year-old facility after her arrival in 2011. “Seventy per cent of our clientele are refugees and migrants. When they arrive, they already have been traumatised in refugee camps.”

Sudbury House's main source of income is a modern early learning centre run by qualified staff catering for infants from six weeks of age to six years. Revenue generated by the facility's Learning and Development Centre pays for open-door services that include the drop-in centre, support groups and an information and referral hub.

Yet it is not enough to meet demand for services that Sudbury House provides as an organisation in the not-for-profit sector.

To rectify that scenario, the centre successfully applied for funding from the Department of Communities’ Empowering Communities Program, and received $1.5 million for distribution over the next five years to 2024. Funds will:

·         Stage year-round activities in The Mirrabooka Square, to raise awareness of partner organisations and demonstrate the community’s self-belief.

·         Act as an incubator for small groups to meet in safety to discuss day-to-day needs, supported by mentoring, coaching, computers and photocopying.

·         Hold annual workshops to share community ideas about evolving needs. Some will be developed into programs, supported by partner organisations.

·         Tackle unemployment by registering local skills such as cooking, artwork, craftwork, dance and music; then look at micro finance and social enterprise.

·         Offer grants to five community members to help plan and implement poorly resourced grass roots projects and ideas affecting streets and suburbs, with a view to raising finance.

Ms Aden says Sudbury House demonstrates that problems are manageable by collective action. “Let’s start a conversation that leads our people to their own solutions, giving them a solid base from where they can flourish and grow into their place in the community. We can literally give power back to these people,” she says.

“Our Sudbury family includes people of Aboriginal descent with whom a strong relationship has been respectfully built through their Elders.”

Ms Aden said program outcomes would be measured against impact, not attendance in hope to address two critical questions – have we changed anyone’s life and are they any better off?

Ms Aden oversaw the transformation of Sudbury House from a single room drop-in centre with a childcare annexe on the verge of closure in 2011 to a thriving community hub whose presence is so important to many. Ms Aden has worked with the peak body, Linkwest, and the Department of Communities (formerly known as Department of Local Government and Communities) to see SCH take shape as a multi-purpose facility renowned for a welcoming atmosphere.


This article is one of many featured in 'Adapters', a series in WA Business News exclusively for Perth Media clients, profiling news of innovative small businesses, start-ups and not for profits.

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Why staff aren't embracing their firm's social media, talking to Google and targeting Gen Z? Emergence Creative Festival 2018 Top Take Homes

Mat Lewis on Top of Emerging Creativity in Margaret River, Western Australia, last week.

Mat Lewis on Top of Emerging Creativity in Margaret River, Western Australia, last week.

1.   Making the World a Better Place. Many of the world's best and brightest creatives are focused on making money but also making the world a better place, proving profits and good deeds can mix. Perth-based social media marvel Ming Johanson has a checklist for new projects. 'Does it serve me, others, my business, and the greater good?' Speakers assisted a staggering number of charities. Jimmy Niggles from the Beard Season, US-based Justin Gignac from Working Not Working, were two who have donated extraordinary amounts of time and effort to great causes.

2. The Google guys from Tokyo, Tim Sneddon and Gene Brutty, (originally from Perth) rocked. Their 20 slide presentation in 20 minutes with gems such as 'uncomfortable is good, stay there' and 'waiting is for the lazy' was only topped by their Artificial Intelligence workshop, with kits. Awesome, inspiring, learnt so much.

3. The gen below the millennials/Gen Z are are into fun, says Neil Ackland of Punkee Media. They  are often watching video without sound, and looking for short/mashable/home-made/funny/quirky clips about random stuff that doesn't have to matter or mean something. Punkee is hiring super young, clever creatives that can write, shoot and edit, at a fast pace. If brands want to target the kids, then make it fast paced and random/funny.

4.  Lightbulb moment. Why aren't staff of the companies/organisations Perth Media works for embracing social media of their employers? Well, aside from the fact it could be crap. 'Because they have their own personal brand, and they don't want to link their brand with your company/organisation because they don't want to hang around for long,' says Perth-based Ming Johanson, who tells it how it is.

Ming Johanson generously shared social media wisdom

Ming Johanson generously shared social media wisdom

 

5.   Mat Lewis, Erin Molloy and team at Emergence are seriously good at what they do. The room was filled with exceptional global talent, including Chloe Rickard (Jungle Entertainment who just produced ABC's Squinters); international photographer Sam Harris; music industry lawyer Fran Cotton; Phil Bonanno of Facebook and many many more. Unbelievable line-up all in Margaret River. Really, this festival exceeded expectations.

6.  AI as a tool,  linked with google, has a long way to go, but it is coming. It wasn't too clever in demos, but it successfully answered qus about the weather. Lots of ramifications. IE clients can ask google what it thinks of their company. Here is our CEO Cate putting AI Google kit through its paces.

Putting the AI kit together to talk to Google

Putting the AI kit together to talk to Google