Top 5 PR Results for Perth Media: December 2019

Australian Vanadium Limited on location (Picture - Sophie Minissale, Perth Media)

As we enter our warmer months and head to the end of 2019, Perth Media has seen a strong flow of media activity for both ASX and small business clients. Our top five favourite results:

 1.       As business investment sentiment rose for gold, Australian Mining reported on our ASX client, Bryah Resources’, multi-pronged strategy of focusing on gold, copper and manganese.

The West Australian/Kalgoorlie Miner also carried the good news story of high-grade results in excess of 30g per tonne emerging from Bryah’s latest Gabanintha drilling  program, and our Perth Media consultant, Celia Pozzecco, filed a report whilst providing on-the-ground support to Bryah MD, Neil Marston, at the Gold and Alternative Investments Conference (GAIC) in Sydney.

 2.       We organised a Perth Press Conference for Australian Vanadium’s announcement on plans for a vanadium processing plant near Geraldton. Local government and community support for the economic boost this will bring was covered by the West Australian. The article noted the benefits of local investment giving rise to lower transport and construction costs as well as increased quality of life for workers living locally. GWN7 News also highlighted potential local investment for Geraldton and the Mid West.

 3.       Australian Vanadium Limited subsidiary, VSUN Energy, saw the announcement of its second battery sale to a dairy farm in Victoria, carried by UK Energy publication, bestmag.co.uk EPL.

 4.       Mirrabooka-based Sudbury Community House became our latest not-for-profit Adapters client, as it commissioned Perth Media to tell an important story of community support empowering those in need. The story detailed their move away from a ‘deficit model’ towards a community approach of individuals being supported towards self-help. The story was published by the WA Business News e-news bulletin and circulated to a readership of 40,000 +.

 5.       Mid-November saw a global media campaign on the release of Renascor Resources’ Definitive Feasibility Study for its Siviour graphite project in South Australia. Multiple news sites carried stories, including Mining.com the Asia Miner, The Pick magazine, Adelaide Advertiser, Miningnews, Australia’s Mining Monthly, S&P Global, Acuris and Smallcaps.

 Janine Taylor – Consultant, Perth Media

Case Study: Small Business Captivate On Hold (global tech company based in Perth, Western Australia)

Graphic by Nic van Straalen, Perth Media

People often ask – what does a media company do?

Primarily Perth Media, responds to its client’s needs. All small business are on tight budgets and have different strengths, and we always try to offer real value for money and complement our client’s own areas of expertise. If the team in-house are good writers, then our team may focus on graphics or PR, for example. Or, if the client already has great media connections, our team may set up social media scheduling, content calendars and begin a video blog schedule or write a series of press releases to assist in-house PR.

 In the case of Mark Horwood (CEO of Captivate On Hold; former head of the Truffle Producers of Western Australia and one-time truffle farmer), it has been all about flexibility and being proactive. Perth Media support has promoted the truffle industry (in WA Business News, The Australian, many regional papers and ABC radio); achieved PR that resulted in the sale of Mark’s own truffle farm; established a long-term dialogue with key global tech reporters and media experts in the tech space for Captivate On Hold; brought home some excellent media results (WA Business and ABC radio); and facilitated a seamless, professional, consistent social media presence, including blogs, podcasts, content calendars, graphics and twitter/facebook campaigns.

Here is a testimonial from Mark Horwood, CEO of Captivate On Hold, for Perth Media. Captivate On Hold provides On Hold products for callers waiting on the telephone, one recently-launched is Interactive On Hold. Most of Captivate On Hold's clients are international, and the firm has an office in South Africa, as well as Perth.

‘Our small business needed a good PR consultancy to expand into global markets from a domestic Perth-based Australian company. None of the ‘big PR firms’ wanted to help as our budget was limited. I met Cate Rocchi through my then chair role of the Truffle Producers of Western Australia in the regional truffle capital of Australia – Manjimup.

Cate was energetic and positive and wanted to help. Her background was PR in agribusiness so we got on well. When time pressures dictated the sale of my profitable truffiere, I appointed Cate to assist with the PR to sell a high-priced property in a depressed market. She was brilliant, we had TV, radio and press articles about the property sale. Agents expected to take one year to sell – it sold in a week, full price cash. A well-orchestrated campaign by Perth Media paid off for me.

From there, my business appointed Perth Media to do another seemingly impossible task, make a 30-year business to look like a global corporation – on a budget.

Cate and her team have struggled to do everything needed within the meagre budget we provided. They achieved some amazing results in social media, improved our corporate presentation no end and have set the scene for the global expansion we requested from them.

Personally, Cate is an energetic woman whose effervescence leads greatness. Her business has grown dramatically with ours and the other clients she has taken on. I recommend Perth Media.’

Perth Media has designed a tailored monthly package for Captivate On Hold, please contact us for more details on 0428431699 today.

Blogs, media pitching packages, press packs and news photography can be booked online now at www.perthmedia.com.au

Did you know google and facebook reward interesting content? You do, but haven't had time to write/photograph anything because you're too busy running your company or organisation! Or perhaps you maybe a fantastic business person but find writing difficult and don't know where to start.
Hire Perth Media to create quality content to efficiently boost your company's digital footprint today.
Perth Media employs some of Australia's best writers and photographers to craft fantastic content that tell your stories in an engaging way. Book a range of products online now.
http://www.perthmedia.com.au/products-1/
Learn how to use content efficiently. A speech can be crafted into a column for a magazine, posted on Linkedin or linked to a website blog, Facebook, Instagram, company newsletter and twitter.
Or perhaps you would like to hire Perth Media to create copy for your own monthly Mailchimp newsletter, complete with high-quality pics and stories.
Here is one of our blogs (suitable for large and small business) that recently also featured in HK children's magazine Playtimes:
http://www.rainbowfun.com.au/blog/set-up-screen-free-zones-in-your-home-and-your-chi/
 

Recent Perth Media Results

• Statewide media campaign for ICPA recently secured articles in the Mid West Times, Kalgoorlie Miner, a monthly segment on Radio West for 2016, ABC Country Hour live cross, ABC Geraldton and ABC Kalgoorlie, and Esperance Express.
• Media campaign for Perth Tech company, Captivate on Hold, secured a segment on ABC radio, talking business and a story in WA Business News.
• https://www.businessnews.com.au/article/Captivate-wins-Foroya-contract
• Farming Champions' Farmer on Your Plate (sponsored by Perth Media) secured ABC 720 radio interview on Saturday morning with Tracey Vo interviewing spokesman/cricketer Brad Hogg and page 3 in The West Australian.
• https://au.news.yahoo.com/thewest/a/31128748/passionate-farmers-bring-out-the-best-in-cattle/

Perth Media January Strategy Sessions: 20-29 January, 2016

Clients who have previously participated in Perth Media strategy sessions include: Leadership WA; West End Deli; Southcare, Linkwest and 5GLYDE.

Bookings now open.

What are your media plans for 2016?

Would you like an independent Media Expert to road test them on?

A short strategy session, may provide fresh ideas, inspiration and could save you in the long term, by providing you and your team vital focus in 2016. These popular New Year sessions book out every year. Suitable for business, not-for-profits, organisations, small business and entertainers and performers. Secure your spot now, cate@perthmedia.com.au