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Hong Kong Mines & Money Take Homes: Karratha tipped to be Global Mining City; Quant Funds Using AI to Trade ASX; Upping China IQ; and Claims Investors Using Lie Detectors on Conference Calls

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Small event, but some big fish showed and Perth Media will return in 2019.

HK Mines and Money 2018 Top Take Homes: Karratha is predicted to be one of world’s key mining cities; massive global quant funds using AI to trade in the milliseconds after ASX announcements go up; some traders are sending in drones to check on minesite activity and then shorting the stocks; others are monitoring companies with google earth and algorithms linked to social media to pick up emotive responses to companies; and many investors are switching on lie detectors on their smartphones to gather information on company leaders.

While not as many attendees as the last time I attended in 2010, speakers were excellent.

1.     Karratha and Pilbara to Rocket. Heavyweight international investors raved about the potential wealth development in the Pilbara, Western Australia. Many were making a real attempt to increase their own Pilbara knowledge, especially in the wake of China’s One Belt One Road expansion policies. Netherlands-based Willem Middelkoop, founder and chief investment officer of the Commodity Discovery Fund, says Karratha will be a major regional mining city in future. Keith Spence (Canada-based Global Mining Capital Corp) also has WA companies with Pilbara assets firmly in his sights.

2.     Investors Switching on Smart Phones with Lie Detectors/Drones Checking Minesite Activity. Frank Holmes, US Global Investors, was a standout speaker. He claims 70 per cent of stock trades now are done by quantitative funds (quants) using algorithms and artificial intelligence. Where once banks and big institutions focused on building teams of traditional finance analysts, things had rapidly changed. Claims were made that Vanguard, for example, has 50 people working on AI. Data collection is cheaper, easier and more efficient than ever. Fund managers are also switching on lie detectors on their smart phones when they took conference calls from MDs of mining companies, some investors targeting stocks to short were sending in drones over minesites to check real activity. One trader used google earth to monitor car parks of US department store Sears to check if company announcements accurately reflected actual visitors to stores. IE they counted the cars remotely. Some superb tips on how to strategically link your real time communications strategy to a rising stock price, in a fast-changing world. But you will have to sign up Perth Media to learn more about that! The quants are trading in milliseconds using emotive algorithms. While it was clear some knew much of this already, some miners in the room were bemused. ‘Don’t be intimidated by it, but you have to know what is going on,' Holmes said.

3.     6 Minute Pitches. Holmes again. He bluntly advised: if you want millennials to invest in mining, make your pitches efficient and concise in 6 minutes. No one wants to hear hour-long explanations of maps. If pitches didn’t improve and trading wasn’t made easier, the mining (particularly juniors) will continue to lose investment to easily-tradeable cryptocurrencies.

4.     Beware of letting risk adverse lawyers crush your press release. Your company’s narrative is crucial. If overly cautiously, your stock will fall, says Holmes.

5.     One Belt One Road. Rather than a resurrection of the single ancient Silk Road, this is more like a big octopus. It is a policy that is like many tentacles of many roads, leading to many joint projects in various countries, particularly Mongolia, Kazakhstan, Australia. There are many many more regions that have been earmarked by central Beijing for supply of raw materials for mega infrastructure such as bridges and rail networks. Jay Roberge, of Tehanna Capital, advises all, to seriously upgrade your China IQ. Last year the first cargo train went non stop from China to London, and don’t forget that China has put environmental protection at the top of the list of priorities. That policy will impact on decision making. All speaking agreed One Belt One Road will mean long-term huge demand for iron ore for steel.

6.     Intellectual Capital is Gold. Rick Rule (Sprott US Holdings), another heavyweight, reminded younger, less burnt investors, to follow intellectual capital and look less at the physical asset and the mineralization of the juniors, but more at the entrepreneurial leadership. ‘That strategy has served me very well over time,’ he said.

After being burnt from investing in California, he says: ‘the most dangerous politician is the one closest to you.’ He prefers tier 1 deposits in tier 3 countries to tier 3 deposits in tier 1 countries.  And don't forget. ‘Investors are not rational,’ Rule said.

- Cate Rocchi, Perth Media CEO

In Hong Kong last week, Perth Media organised media interviews for our client Australian Vanadium with Bloomberg, S&P Global, and Financial Times (London). Do you need some media assistance? Please get in touch.

https://www.bloomberg.com/news/articles/2018-04-09/vanadium-batteries-need-elon-musk-moment-to-kick-start-market

Perth Media CEO Cate Rocchi with S&P Global reporter Tracy Yang, in Hong Kong, last week.

Perth Media CEO Cate Rocchi with S&P Global reporter Tracy Yang, in Hong Kong, last week.

 

 

 

Why staff aren't embracing their firm's social media, talking to Google and targeting Gen Z? Emergence Creative Festival 2018 Top Take Homes

Mat Lewis on Top of Emerging Creativity in Margaret River, Western Australia, last week.

Mat Lewis on Top of Emerging Creativity in Margaret River, Western Australia, last week.

1.   Making the World a Better Place. Many of the world's best and brightest creatives are focused on making money but also making the world a better place, proving profits and good deeds can mix. Perth-based social media marvel Ming Johanson has a checklist for new projects. 'Does it serve me, others, my business, and the greater good?' Speakers assisted a staggering number of charities. Jimmy Niggles from the Beard Season, US-based Justin Gignac from Working Not Working, were two who have donated extraordinary amounts of time and effort to great causes.

2. The Google guys from Tokyo, Tim Sneddon and Gene Brutty, (originally from Perth) rocked. Their 20 slide presentation in 20 minutes with gems such as 'uncomfortable is good, stay there' and 'waiting is for the lazy' was only topped by their Artificial Intelligence workshop, with kits. Awesome, inspiring, learnt so much.

3. The gen below the millennials/Gen Z are are into fun, says Neil Ackland of Punkee Media. They  are often watching video without sound, and looking for short/mashable/home-made/funny/quirky clips about random stuff that doesn't have to matter or mean something. Punkee is hiring super young, clever creatives that can write, shoot and edit, at a fast pace. If brands want to target the kids, then make it fast paced and random/funny.

4.  Lightbulb moment. Why aren't staff of the companies/organisations Perth Media works for embracing social media of their employers? Well, aside from the fact it could be crap. 'Because they have their own personal brand, and they don't want to link their brand with your company/organisation because they don't want to hang around for long,' says Perth-based Ming Johanson, who tells it how it is.

Ming Johanson generously shared social media wisdom

Ming Johanson generously shared social media wisdom

 

5.   Mat Lewis, Erin Molloy and team at Emergence are seriously good at what they do. The room was filled with exceptional global talent, including Chloe Rickard (Jungle Entertainment who just produced ABC's Squinters); international photographer Sam Harris; music industry lawyer Fran Cotton; Phil Bonanno of Facebook and many many more. Unbelievable line-up all in Margaret River. Really, this festival exceeded expectations.

6.  AI as a tool,  linked with google, has a long way to go, but it is coming. It wasn't too clever in demos, but it successfully answered qus about the weather. Lots of ramifications. IE clients can ask google what it thinks of their company. Here is our CEO Cate putting AI Google kit through its paces.

Putting the AI kit together to talk to Google

Putting the AI kit together to talk to Google

Perth Media Monthly Blog Packages Discounted Until 31/1/18

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Blogs, linked to your company website, educate and connect your customers to your products and services.

Did you expect to have written way more blogs in 2017, than you actually did. Maybe time to admit defeat, and hire an expert to do the job. Our writers are all former reporters and produce excellent written content.

For those booking prior to 31/1/18, there is a special 3-month trial offer available, with a PR option, if required.

Hurry now, this offer is strictly limited.

For a sneak peak at the high-quality, consistent news blogs our team produces, go to Rockcliffe Winery.

Contact Cate Rocchi, cate@perthmedia.com.au

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Innovation in Media: Research Project

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Innovation and Media: Are you a reporter, working in-house in a comms department, and/or offer social media/branding services? What are you doing to innovate in the media sector. Am producing a series of podcast interviews/blogs on this for a Leadership WA project, as part of Signature program 2017. Please get in touch if you want to take part. If you are in Perth, I would like to pop out and meet up, but interstate or overseas also welcome via phone. Yes, it will be good info for Perth Media, where the blogs will feature, but also a learning tool for many.  Cate Rocchi, cate@perthmedia.com.au

 

Blogging Tips: Media Training with Denmark Chamber of Commerce

Last week, we spent several days in Denmark in the remote south coast of Western Australia - one of the state's most beautiful spots. More than 20 came along to a Perth Media training session (facilitated by the Denmark Chamber of Commerce), and here are some of the tips we shared. Happy blogging!


1.     Go with your strengths: vlog, pics, individuals in the team strengths, photos, writing.

2.     The power of great writing is immense, to draw followers/customers.

3.     Positivity important.

4.     Sell your experiences.

5.     Promote events. Events generate news/customers/drives economic development.

6.     Design your blogs with your preferred social media in mind: instagram; twitter; facebook; linkedin..They all have different needs and different audiences, you can't tell/force your customers which social media to use.

7.     Work out how to share your content.

8.     Create content/blog calendar with deadline. Includes testimonials (3rd party endorsements); FAQs (frequency asked questions); video; long and short blogs. Blogs do not mean long columns. There maybe only one long blog each year, but make it a good well-written one.

9.     Content strategy has to be responsive; constantly changing; has to be flexible, and needs to respond to audience.

10.  Content strategy, needs to be seasonal. IE Christmas/Easter/Winter (bonfire themes; bushwalking); writers festival; Denmark Experience; Long table lunches; poetry/music festival, are examples. Festivals provide multiple ideas for content IE performer profiles; acts; reviews; insights of different skills for experiences, IE botanist walks; indigenous experts; cooks; films. Film tours/content on the back of Tim Winton’s Breath. Holiday packages around Breath tours.

11.  Look into possibility of outsourcing editing. Don't be delusional about your own copy/editing skills. It will impact on your brand.

12.  Quirky stories, are gold. ‘For outsiders everything is interesting,' says Creative and Digital consultant Andal Shreedaran at Perth Media. What is wonderful of Denmark and your own individual businesses?

13.  Collaboration, collaboration, collaboration. For blog distribution and sharing the load for events.

14.  Always check facts.

15.  Understand copyright.

16.  Build your own collection of images.

17.  Use press release/presspack stories as blogs.

18.  Read, read, read. Seek out good writing, understand the difference between good, mediocre and bad.

19.  Read your own writing aloud. Make every word count. Be strict cutting, and work on making writing clear. Be descriptive but not flowery and over the top.

20.  Volunteer for charity to get experience as a blogger. You can write the stories of those that need assistance, while you polish your craft.

21.  Identify your passions, your strengths, your interests.

22.  Tell only best stories, and start with the very best one first. Focus also on the opening para.

23.  Understand google rankings and the reason blogs impact on business sales.

24.  Develop relationships with other companies/bloggers/publications.

25.  Understand importance of themes in content creation and promotions.

26.  Do something every day, as part of your BD.

27.  Appeal to different target markets of your products. IE kid friendly; backpackers.

28.  Content strategy: incorporate key words, such as ‘Denmark’ ‘tourism’.

29.  The only thing stopping you writing and promoting your business is you.

Or too busy, call Perth Media now. We can help with a content package right now! cate@perthmedia.com.au

Perth Media Blogging with Denmark Chamber of Commerce Next Week

Perth Media blogging workshop next week is on track, organised by Denmark Chamber of Commerce, 22 have booked. Thanks to Liz Jack, Anna Boaden and Claudia Simpson at the Denmark Chamber of Commerce and Jody Ovenden at Celestine Retreat for her encouraging support.

Looking forward to assisting writing skills and developing grassroots expertise.

Perth Media creative and digital consultant, Andal Shreedaran, is also presenting her 'Future of Content' Research, remotely.

Netball Wisdom: Momentum is Crucial and Other Lessons

'Confidence can produce miracles'

'Confidence can produce miracles'

After more than 30 years of hitting the court, winding up with several nasty rolled ankles and an excruciating broken finger in 2015 (yes that did make writing difficult), I am unlikely to play netball or basketball again.

It has been a global journey – from playing for Yanchep Primary School in gold T-shirts and pleated brown skirts at netball land (Kingsley courts near Wanneroo)  when the area surrounding was thick bush not houses in the early 1980s; to school teams; Saturdays in Kununurra; Lords after work in my 20s;  exhibition matches in London; UK teams in the counties; the Australian Association in Hong Kong; and the fantastic Mods at Palmyra and Vixens down at Lakeside, Bibra Lake, in recent years. 

Playing competitive sport has taught so much….about life. Here is a list:

1.              Doesn't matter how good your defense is, if your shooters can’t convert you are never going to win. This reminds me of some clients – their factories are ship shape and products first class, but competitors (with inferior products) have out marketed and out sold them. IE scored more goals.

2.              If someone is a ball hogger, the team is more vulnerable.

3.              Being the prettiest doesn't count – fitness, hard work, skill and effort does.

4.              Oldies can be chocoblock with tricks and tips, and often position their bodies cleverly.

5.              Young players are less likely to shine if bullied and occasionally captains and coaches need to step in to stamp out any nonsense.

6.              Mostly bitching came from girls who weren’t confident or happy within themselvesbut, very rarely, some women just seem to be born nasty.

7.              Even good women can behave badly, everyone needs to help them get back on the right track.

8.              Confidence can produce miracles.

9.              No place for self delusion. You can’t hide from lack of skill. If you are out of your depth, not to worry there is a place for you, at a lower division.

10.           You can forgive a slower player if their hands are safe.

11.           A highly skilled team working well can bring home the cup.

12.           It’s a nicer game if everyone plays by the rules but every now and again there are just some horrible players and there is something wrong with them – you have to sit out the game and wait for things to pass.

13.           Anxiety passes and is sometimes good.

14.           Being flat footed can be disastrous.

15.           You have no idea how good someone is, until they hit the court running.

16.           You have to give it your best shot until the siren, then move onto the next game.

17.           Momentum is crucial.

18.           A good pass out in front is a beautiful thing.

19.           A crap pass behind is annoying.

20.           The game is played differently all over the world and you need to adapt and respect each place. In Kununurra it was practically a full blown contact sport in 1995, while in the UK it was unacceptable to touch the other player.

21.           If you outplay a girl on court, she is not necessarily going to like you and that is ok.

22.           As you age, flexibility is key. In my early 20s at GD, I could often shut down a GA and could turn games but in my 40s (playing with girls in their 20s) I was grateful to be in the team and kept my spot by being crafty in attack.

23.           Positivity is everything.

24.           Negativity destroys chances.

25.           You are responsible for setting high standards of fair play.

26.           Many Aboriginal women in Western Australia are gold: the best kind of women, strong, funny, loyal and talented, and thanks to sport it was my privilege to know and play with many.

27.           Umpires are essential otherwise there is chaos. Always easy to criticize umpires, or anything from the outside, unless you do it.  A stint netball umpiring was a life changing leadership lesson for me.

28.           Women need time to have babies and should be welcomed back and encouraged as they regain their fitness. It you do that you will have a stronger team for a longer period of time.

29.           Women are often let down by babysitters and have to bring their children to the game, and everyone needs to support the mother by welcoming her children.

30.           Silence is often best.

31.           Winging about team mates never helps.

32.           Winning is more fun.

33.           There are NO excuses for being late to a big match.

34.           Your body ages, enjoy every game while you can. Life is short.

35.           Many taller players out rebounded me (no matter how high I tried to jump) and many shorter players were quicker, and that is life.

36.           There is no perfect player. Even stars drop the ball.

37.           On court, no one cares what suburb you live in, who you know or what car you drive. They are concerned about reliability, natural talent and effort, and that is how life should be.

By Perth Media CEO Cate Rocchi

 

 

Perth Media's Christmas Message and Looking Forward to 2016

Greetings from Perth, Western Australia

Greetings from Perth, Western Australia

Happy Christmas and Best Wishes for 2016
Perth Media wishes you well over the festive season.  Here is some quick news, before our office closes, until January 20, 2016.

This year has been sensational and Perth Media worked with many new and exciting clients. These are, in turn, doing fantastic things in Australia and overseas. Perth Media clients include H2OX (Sydney-based and ASX-listed water exchange), Sevenpeaks professional services in Melbourne, Southern Forests Food Council, Partners in Grain WA's Inspire summit, Dr Stephanie Davies and Dr Nick Cooke (authors of Rewire Your Pain), a series of content and PR projects with Leadership WA (some are fascinating articles soon to be released), Farming Champions' events Farmer on Your Plate and members' dinner with WA Chief Scientist, Linkwest, Latasha's Kitchen, Isolated Childrens' Parents Association, Women in Global Business, Southcare, Rainbow Fun and Priority1. Media results for clients have included many articles and reports - in WA Business News, The Australian, community news, industry titles including Oil & Gas Australia, ABC radio, ABC News 24, AAP, SBS, Radio Fremantle, Curtin FM, The Countryman and Bloomberg TV, and many more. Not only do the stories generate interest in the companies and organisations, but press exposure adds to credibility.

Services growing in popularity include Perth Media's targeted media databases, which now feature general media lists as well as specific targets such as agriculture, medical and wellness, resources global, not-for-profit, lifestyle, oil and gas global, and fashion. Media strategy sessions for 2016 are also proving popular and these have been booked by six clients over January. While many clients are returning time and time again for editing, copywriting and media pitching assistance. Blogging work has increased substantially as clients continue to take advantage of sales, thanks to quality Linkedin posts and Facebook rewarding original content. Drafting written content for clients, including speeches and columns, has been a big growth area for Perth Media in 2015.

Furthermore, several new services are now offered at Perth Media. Masterclasses in media training TV are available, with the help of award-winning cameraman Jason Thomas. Jason is also doing corporate photography for Perth Media and video work.

In addition, WA press photographer of the year, Tony Mcdonough, has begun working with Perth Media and is another specialist industrial, corporate and news photographer, and we are very fortunate to have him on board, producing high-quality visuals. Perth Media is also working with Reg Sorrell to offer several animation options for clients.

A big welcome to Janine Taylor, who has decades of international experience in transcription at the highest level. Janine is transcribing many interviews behind the scenes for Perth Media's increasing written content production workload.

Then there is the ongoing community work. It is a great pleasure to continue to serve on the Linkwest board (an opportunity to learn many aspects of governance and give back to assist some of WA's most vulnerable), as well as donate regularly to Rafiki Mwema (Kenyan refuge for girls), We Cant Wait (building toilets for girls in India), World Vision and to contribute to Farming Champions at a committee level. Perth Media has supported Telethon Adventurers over the year. The internship program at Perth Media is under way, as well as some strategic events. The first of which is a school holiday session with magician Ghupi, which will be a lot of fun.

On the theme of innovation, in 2016, Perth Media plans to conduct a series of seminars in Shanghai on media, with partners who are specialists in business strategy and investor relations. It will explain clearly and practically how media strategies need to work alongside business and investor relations' strategies. Announcement of those details will be out in February! The trip will also be an opportunity to learn more about the evolving media sector in China. Stay tuned.

Enjoy your families and friends everyone.
See you back full time January 20,  2016.
Cate