Perth Media Expands Team, Client List and Opens New Nedlands Office in Perth

PERTH: Media content and public relations firm — Perth Media Pty Ltd — has opened a new office in Nedlands in line with continuing expansion plans.

The development is the latest news in a series of organic growth milestones for the Perth-based small business.

Perth Media managing director Cate Rocchi said: “Perth Media has, to date, been a small operation but we have consistently built powerful global profiles for our clients through tailored integrated media and communications services.

“We act in an advisory, creative and media service capacity and have a strong network of journalist and broadcast partners and connections, so are uniquely placed to deliver global-standard media management services in the sectors of finance, mining, renewables and agribusiness.”

Perth Media was established in 2015. It rebranded from Cate Rocchi Communications which began in 2011.

Major clients include: resources companies Australian Vanadium (ASX:AVL), VSUN Energy and Bryah Resources (ASX: BYH); urbi; Partners in Grain; and Rockcliffe winery.

The Perth Media team now includes editor/writer Torrance Mendez (formerly of The West Australian).

“Our team — which has welcomed high calibre artists, photographers, former reporters and film makers — produces some of Australia’s best, most consistent media content for corporates,” Ms Rocchi said. “It has taken many years to assemble productive working relationships with such a talented and professional group. We have also been careful to grow our business conservatively, so quality has remained excellent.”

Perth Media values include: staying true to the principles of integrity, authenticity and clarity; continuous improvement; and innovative thinking.

“We remain focused on improving media outcomes for our clients and enjoy the challenge of mixing social and traditional media as we embrace the communications of the future,” she said.

The company’s current list of services are: script/copy writing, investor relations management, content creation, blogs, photography, videography, social media strategy and delivery, infographics, strategic media advisory and support, campaign research, publicity, global TV, radio and press coverage, media training, CV writing and speech writing. Packages are available.

“We know how to achieve publicity and we will give clients authentic advice on which stories and media services they need to reach their customers,” Ms Rocchi said.

Perth Media Pty Ltd is now located at 47 Hampden Road, Nedlands, Perth. For the next four weeks (until November 15, 2018) the company is hosting some rarely-available media release writing sessions ($350) and media presentations, by appointment. There are only eight slots available. Terms and conditions apply.

There are other key developments ongoing such as a website rebrand, which will be launched in 2019.

Contact

Cate Rocchi

0428431699

cate@perthmedia.com.au

This story has also appeared in Perth Media’s Adapters column that features in Western Australian Business News.

Facebook Drives Sales, Builds Brands and Increases Google Rankings

'Your company may have a Facebook page, but is it embracing the social media?'

Facebook is rated the #1 social media platform in the world, with 1.19 billion users. Creating a facebook profile and uploading engaging content brings huge benefits – it extends your digital footprint, reaches new and existing customers and creates brand recognition.

Why Facebook?

·      More than half of Australia’s total population is active on facebook, the average user spends 55 minutes per day scrolling through their newsfeed.

·      When it comes to being a brand on Facebook, 80% of users prefer to connect with that brand through facebook (Opposed to over the phone, email or through the website).

·      Facebook allows two-way communication with your followers and creates a sustainable relationship with the audience.

What can your business achieve from having an active, engaging facebook profile?

1. Increase sales

2. Increase brand recognition

3. Consistent and active online presence

4. Broaden customer base

5. Creates and strengthens relationship with followers

6. Creates a channel of communication with customers

7. Optimize search ranking

8. Improve digital footprint

Consider Facebook as your business’s online home base, as it allows you to display all relevant information and spread content such as blog posts, events, deals, photos, videos, milestones and so much more. Facebook’s power comes from its ability to target a small but highly curated audience, therefore as a business on facebook the more you tell the right story the better Facebook can target your audience.

Many are still skeptical of the social media giant’s upside. Here are some short case studies from Facebook Business that prove its worth.

Toyota Australia: To pre-launch its all-new Prius, they used Canva, carousel and video ads on facebook to reach over 7.6 million people and increase the number of test-drives by 69%.

7-Eleven Australia: The international chain saw a 77% lift in app downloads after launching a combined Facebook and Instagram campaign to amplify its mass-market advertising in Australia

QANTAS: Used Facebook’s video ads to promote its latest brand campaign, they had 7.2 million views and 6 million Australians were reached in one month

Loreal Australia: Using facebook’s photo and video ads, the global beauty brand recruited 50,000 Australian women to take its anti-ageing moisturiser challenge, addressing scepticism in the skincare market and achieving record market shares.

In saying this, simply having a profile isn’t enough. Here are some simple steps you can follow to optimize your profile

• Make your profile photo your logo and have an engaging cover photo
• Have a ‘call to action’ button, offering the user to ‘sign up’ or ‘see more’. This could link to a newsletter subscription or link to the website
• Every section should be completed as much as possible (use key words that searchers will use to find businesses in your industry)
• Content you share should be original
• Post original text/visuals, unauthorized use of content can result in legal penalties and google rankings falling
• Schedule your posts, this allows you to be organized and map out your social media strategy
• Share your website content through Facebook, this drives traffic to your website
• Share exclusive deals to Facebook followers only
• Follow other industry-related pages
• Respond to comments and engage with followers

By Chanelle Casserly, Perth Media intern

Social Media Concepts (Themed Images to Illustrate Your Blogs)

Did you know the team at Perth Media can supply beautiful themed social media images - to illustrate blogs or to stand alone?

Take a look at these, created by creative digital content designer, Laura Murphy, for Rewire Your Pain authors Dr Stephanie Davies and Dr Nicholas Cooke.

Packages, with or without photography, are competitively priced.

https://articles.rewireyourpain.com/blog//sleep-well

Prepare Your Company and Personal Brand Strategy

Do you know what your personal brand is? Is it what you want it to be? Does your company have a brand strategy, and is it consistent? What kinds of words and pictures do you want associated with your products?
These are all crucial questions that should be answered prior to a media campaign.

Perth Media can help prepare fantastic photographs in line with your brand objectives. If you have amazing visuals, your news stories and social media posts may reach far more customers, than those that are mediocre.

Perth Media photography sessions should be a vital part of your media/marketing/public relations campaign.

Press Release Express

Press Release Express: This is the most popular service, here at Perth Media....right now. A former financial journalist, with more than 20 years experience, can turn a conversation and news idea into a high-quality press release very efficiently.

Find yourself struggling with wording for days? Keep postponing your writing chores? Not happy with in-house press releases? Outsource this tricky task to a professional, so you can focus on running your business or organisation.

Press releases can be easily converted to high-quality interesting blogs, that can boost your google rankings. So not only can they help with media pitching your news story to the media, the same stories can be converted into content for e-newsletters and blogs (for facebook, linkedin, twitter and others).

If you have a news idea, call us now on 0428431699, and Perth Media will give you itsstraight forward common sense advice. If we think your readers will be interested in the news story, then Perth Media will craft your story(up to 600 words) within 24 hours.

Cost: $350 per high-quality, press/media release or $3600 (for one bespoke press/media release per month per annum).

Perth Media: Big Concrete Results For Australian Vanadium Ltd and Leadership WA

Perth Media back office media work has paid concrete dividends for a number of clients recently, including Australian Vanadium Ltd and Leadership WA, as both profiles continue to build -  to the general public and targeted audiences.

Perth Media client, AVL Ltd, has featured in a number of excellent business stories, after Australian Stock Exchange announcements were distributed and media pitched via Perth Media's Business/Resources/Mining Database (250+ reporters/editors/journalists in Australia and internationally). Results included stories in The West Australian; Mining News; Mining Journal; NT News; and Renew Economy.

https://au.news.yahoo.com/thewest/wa/a/31641593/could-this-cube-power-your-business

https://au.news.yahoo.com/thewest/wa/a/31633996/australian-vanadium-soars-on-battery-sale/

http://reneweconomy.com.au/2016/australian-vanadium-targets-commercial-battery-storage-market-95616

http://www.ntnews.com.au/news/breaking-news/avl-sells-first-cellcube-vanadium-battery/news-story/b520898b444b6dd4765d864d8f9926ea

10 Minutes on Leadership series with WA Business News and Leadership WA is rolling out weekly, digitally. Much of the content (including photographs) has been produced by Perth Media, and it is a fantastic result for the client, showcasing some of Australia's top business and community leaders.

Here are the first two, Andrew Harding (Rio Tinto) and Andrew Crane (CBH)

https://www.businessnews.com.au/article/10-minutes-on-leadership-with-Andrew-Harding

https://www.businessnews.com.au/article/10-minutes-on-leadership-with-Andrew-Crane

Perth Media's Christmas Message and Looking Forward to 2016

Greetings from Perth, Western Australia

Happy Christmas and Best Wishes for 2016
Perth Media wishes you well over the festive season.  Here is some quick news, before our office closes, until January 20, 2016.

This year has been sensational and Perth Media worked with many new and exciting clients. These are, in turn, doing fantastic things in Australia and overseas. Perth Media clients include H2OX (Sydney-based and ASX-listed water exchange), Sevenpeaks professional services in Melbourne, Southern Forests Food Council, Partners in Grain WA's Inspire summit, Dr Stephanie Davies and Dr Nick Cooke (authors of Rewire Your Pain), a series of content and PR projects with Leadership WA (some are fascinating articles soon to be released), Farming Champions' events Farmer on Your Plate and members' dinner with WA Chief Scientist, Linkwest, Latasha's Kitchen, Isolated Childrens' Parents Association, Women in Global Business, Southcare, Rainbow Fun and Priority1. Media results for clients have included many articles and reports - in WA Business News, The Australian, community news, industry titles including Oil & Gas Australia, ABC radio, ABC News 24, AAP, SBS, Radio Fremantle, Curtin FM, The Countryman and Bloomberg TV, and many more. Not only do the stories generate interest in the companies and organisations, but press exposure adds to credibility.

Services growing in popularity include Perth Media's targeted media databases, which now feature general media lists as well as specific targets such as agriculture, medical and wellness, resources global, not-for-profit, lifestyle, oil and gas global, and fashion. Media strategy sessions for 2016 are also proving popular and these have been booked by six clients over January. While many clients are returning time and time again for editing, copywriting and media pitching assistance. Blogging work has increased substantially as clients continue to take advantage of sales, thanks to quality Linkedin posts and Facebook rewarding original content. Drafting written content for clients, including speeches and columns, has been a big growth area for Perth Media in 2015.

Furthermore, several new services are now offered at Perth Media. Masterclasses in media training TV are available, with the help of award-winning cameraman Jason Thomas. Jason is also doing corporate photography for Perth Media and video work.

In addition, WA press photographer of the year, Tony Mcdonough, has begun working with Perth Media and is another specialist industrial, corporate and news photographer, and we are very fortunate to have him on board, producing high-quality visuals. Perth Media is also working with Reg Sorrell to offer several animation options for clients.

A big welcome to Janine Taylor, who has decades of international experience in transcription at the highest level. Janine is transcribing many interviews behind the scenes for Perth Media's increasing written content production workload.

Then there is the ongoing community work. It is a great pleasure to continue to serve on the Linkwest board (an opportunity to learn many aspects of governance and give back to assist some of WA's most vulnerable), as well as donate regularly to Rafiki Mwema (Kenyan refuge for girls), We Cant Wait (building toilets for girls in India), World Vision and to contribute to Farming Champions at a committee level. Perth Media has supported Telethon Adventurers over the year. The internship program at Perth Media is under way, as well as some strategic events. The first of which is a school holiday session with magician Ghupi, which will be a lot of fun.

On the theme of innovation, in 2016, Perth Media plans to conduct a series of seminars in Shanghai on media, with partners who are specialists in business strategy and investor relations. It will explain clearly and practically how media strategies need to work alongside business and investor relations' strategies. Announcement of those details will be out in February! The trip will also be an opportunity to learn more about the evolving media sector in China. Stay tuned.

Enjoy your families and friends everyone.
See you back full time January 20,  2016.
Cate

Perth Media's Top Tips for Your Photo Shoot

Dr Nick Cooke and Dr Stephanie Davies recently featured in a media campaign for their new book, Rewire Your Pain. Perth Media supplied both corporate portrait shots as well as high-quality photographs suitable for medical magazines and newspapers.

Beautiful visuals can transform your media or marketing campaign. Here is some advice for those hiring photographers to update their image. Perth Media hires some of Australia's best photographers, in Perth and Melbourne. Half-day rate for all images captured (including news shots and portraits), plus some digital upgrades, is less than $1000.

1.       Relax (make sure shoulders are straight not hunched), smile and have fun.

2.       Think about what colours suit you, both in makeup and clothing. If time, take several outfits.

3.       Clothing: If your photo shoot is every five years, make sure you choose simple, classic styles, so your image doesn't date. Make sure don't wear busy or extreme patterns. Simple neutral colours are often great.

4.       Makeup. Make sure to blend your foundation and look your best. Less is often more.

5.       Men. If you have a poor complexion, apply foundation.

6.       Match your look with your job. Suits, shirts and classic dresses are best for corporate.

7.       Performers: use props such as hats and striking makeup.

8.       Comfortable: make sure clothes fit well and makeup is appropriate.

9.       Background. Banners: take shots with corporate logos in the background for future stock photo use. News: think geography and place. Perth city or the Swan River in the background is often good or a local suburb landmark or, for business, in front of minesite or wharf, depending on your customers. Think about the uses for the photos: news/magazine stories; websites, linkedin profile, and personal. Make sure the photographer knows what you want.

10.    Know your best angle.