There are so many reasons why PR organises events, along side marketing teams. For starters, it creates original content, generates momentum, builds relationships and inspires journalists to learn and write stories about your organisation.
Hosting events is one of the many ways Perth Media attracts media attention for your company. This is a slide which is part of an education presentation to Quorum in Perth on Tuesday morning. Explaining why PR is important. - Cate Rocchi
Last week, we spent several days in Denmark in the remote south coast of Western Australia - one of the state's most beautiful spots. More than 20 came along to a Perth Media training session (facilitated by the Denmark Chamber of Commerce), and here are some of the tips we shared. Happy blogging!
1. Go with your strengths: vlog, pics, individuals in the team strengths, photos, writing.
2. The power of great writing is immense, to draw followers/customers.
3. Positivity important.
4. Sell your experiences.
5. Promote events. Events generate news/customers/drives economic development.
6. Design your blogs with your preferred social media in mind: instagram; twitter; facebook; linkedin..They all have different needs and different audiences, you can't tell/force your customers which social media to use.
7. Work out how to share your content.
8. Create content/blog calendar with deadline. Includes testimonials (3rd party endorsements); FAQs (frequency asked questions); video; long and short blogs. Blogs do not mean long columns. There maybe only one long blog each year, but make it a good well-written one.
9. Content strategy has to be responsive; constantly changing; has to be flexible, and needs to respond to audience.
10. Content strategy, needs to be seasonal. IE Christmas/Easter/Winter (bonfire themes; bushwalking); writers festival; Denmark Experience; Long table lunches; poetry/music festival, are examples. Festivals provide multiple ideas for content IE performer profiles; acts; reviews; insights of different skills for experiences, IE botanist walks; indigenous experts; cooks; films. Film tours/content on the back of Tim Winton’s Breath. Holiday packages around Breath tours.
11. Look into possibility of outsourcing editing. Don't be delusional about your own copy/editing skills. It will impact on your brand.
12. Quirky stories, are gold. ‘For outsiders everything is interesting,' says Creative and Digital consultant Andal Shreedaran at Perth Media. What is wonderful of Denmark and your own individual businesses?
13. Collaboration, collaboration, collaboration. For blog distribution and sharing the load for events.
14. Always check facts.
15. Understand copyright.
16. Build your own collection of images.
17. Use press release/presspack stories as blogs.
18. Read, read, read. Seek out good writing, understand the difference between good, mediocre and bad.
19. Read your own writing aloud. Make every word count. Be strict cutting, and work on making writing clear. Be descriptive but not flowery and over the top.
20. Volunteer for charity to get experience as a blogger. You can write the stories of those that need assistance, while you polish your craft.
21. Identify your passions, your strengths, your interests.
22. Tell only best stories, and start with the very best one first. Focus also on the opening para.
23. Understand google rankings and the reason blogs impact on business sales.
24. Develop relationships with other companies/bloggers/publications.
25. Understand importance of themes in content creation and promotions.
26. Do something every day, as part of your BD.
27. Appeal to different target markets of your products. IE kid friendly; backpackers.
28. Content strategy: incorporate key words, such as ‘Denmark’ ‘tourism’.
29. The only thing stopping you writing and promoting your business is you.
Or too busy, call Perth Media now. We can help with a content package right now! cate@perthmedia.com.au
Greetings from Perth, Western Australia
Happy Christmas and Best Wishes for 2016
Perth Media wishes you well over the festive season. Here is some quick news, before our office closes, until January 20, 2016.
This year has been sensational and Perth Media worked with many new and exciting clients. These are, in turn, doing fantastic things in Australia and overseas. Perth Media clients include H2OX (Sydney-based and ASX-listed water exchange), Sevenpeaks professional services in Melbourne, Southern Forests Food Council, Partners in Grain WA's Inspire summit, Dr Stephanie Davies and Dr Nick Cooke (authors of Rewire Your Pain), a series of content and PR projects with Leadership WA (some are fascinating articles soon to be released), Farming Champions' events Farmer on Your Plate and members' dinner with WA Chief Scientist, Linkwest, Latasha's Kitchen, Isolated Childrens' Parents Association, Women in Global Business, Southcare, Rainbow Fun and Priority1. Media results for clients have included many articles and reports - in WA Business News, The Australian, community news, industry titles including Oil & Gas Australia, ABC radio, ABC News 24, AAP, SBS, Radio Fremantle, Curtin FM, The Countryman and Bloomberg TV, and many more. Not only do the stories generate interest in the companies and organisations, but press exposure adds to credibility.
Services growing in popularity include Perth Media's targeted media databases, which now feature general media lists as well as specific targets such as agriculture, medical and wellness, resources global, not-for-profit, lifestyle, oil and gas global, and fashion. Media strategy sessions for 2016 are also proving popular and these have been booked by six clients over January. While many clients are returning time and time again for editing, copywriting and media pitching assistance. Blogging work has increased substantially as clients continue to take advantage of sales, thanks to quality Linkedin posts and Facebook rewarding original content. Drafting written content for clients, including speeches and columns, has been a big growth area for Perth Media in 2015.
Furthermore, several new services are now offered at Perth Media. Masterclasses in media training TV are available, with the help of award-winning cameraman Jason Thomas. Jason is also doing corporate photography for Perth Media and video work.
In addition, WA press photographer of the year, Tony Mcdonough, has begun working with Perth Media and is another specialist industrial, corporate and news photographer, and we are very fortunate to have him on board, producing high-quality visuals. Perth Media is also working with Reg Sorrell to offer several animation options for clients.
A big welcome to Janine Taylor, who has decades of international experience in transcription at the highest level. Janine is transcribing many interviews behind the scenes for Perth Media's increasing written content production workload.
Then there is the ongoing community work. It is a great pleasure to continue to serve on the Linkwest board (an opportunity to learn many aspects of governance and give back to assist some of WA's most vulnerable), as well as donate regularly to Rafiki Mwema (Kenyan refuge for girls), We Cant Wait (building toilets for girls in India), World Vision and to contribute to Farming Champions at a committee level. Perth Media has supported Telethon Adventurers over the year. The internship program at Perth Media is under way, as well as some strategic events. The first of which is a school holiday session with magician Ghupi, which will be a lot of fun.
On the theme of innovation, in 2016, Perth Media plans to conduct a series of seminars in Shanghai on media, with partners who are specialists in business strategy and investor relations. It will explain clearly and practically how media strategies need to work alongside business and investor relations' strategies. Announcement of those details will be out in February! The trip will also be an opportunity to learn more about the evolving media sector in China. Stay tuned.
Enjoy your families and friends everyone.
See you back full time January 20, 2016.
Cate
