Film

Perth Media's 'Adapters Short Film' Launches with Marina's Ambrosia

Marina Herlihy, of Marina’s Ambrosia, is Perth Media’s first Adapter’s Short Film

Marina Herlihy, of Marina’s Ambrosia, is Perth Media’s first Adapter’s Short Film

Perth Media Adapters are now available as short films, as well as 600-word written columns.

Adapters is a Perth Media brand that profiles news stories about small businesses, start-ups and not for profit organisations in Australia. After one year trialing a successful written content service, the company is extending the Adapters service to video productions - Adapters Short Films.

Marina’s Ambrosia is the first one!

Adapters has profiled many dynamic people driving innovative Australia enterprises so far.

Some of these became subjects in the Adapters print series published online by WA Business News. They gave thousands of readers an insight into the people creating our new work environment.

Perth Media services have adapted and grown to meet rising demand for video production.

“We’re finding more and more clients want to use film to tell their stories and connect to customers ,” Ms Rocchi said.

“So we are offering clients the opportunity to make short videos about their products and services, at a modest fee. Many have tried to make films themselves at home, but found the quality has been poor and they appreciate the input of media professionals. It also saves them time and stress, they don’t have to worry about being amateur film makers now. They can just visit our Nedlands office, talk to an interviewer and our team with produce a fabulous short film.”

Client companies will be able to use videos on their websites and in media releases and social media and YouTube channels, knowing the material is professionally produced and edited.

“We expect our business community will be interested in this service as a means of keeping up with modern media,” Ms Rocchi said. “Client businesses evolve, and we must, too, if we are to offer a comprehensive, useful service.”

Perth Media, which is based in Nedlands, Perth, began in 2015 and is owned by Ms Rocchi, a former finance reporter. Her journalism experience took her from WA and into some of the world’s biggest financial publishing houses in Hong Kong and London.

“I imagine Perth Media will offer more media content services to dovetail with videos,” Ms Rocchi said. “We will be guided by feedback from clients. But what we can say is that we continue to see a big future for video, and we are improving our services to assist our clients connect with their customers and stakeholders.”

This article is one of many featured in 'Adapters', a series in WABN exclusively for Perth Media clients, profiling news of innovative small businesses, start-ups and not for profits.

Series of Cracking Films for Australian Vanadium

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Perth Media’s film for Australian Vanadium’s Pre Feasibility Study for the Gabanintha Vanadium project in Western Australia. Editing by Courtney Waller.

Adapters: Perth Media Films and Script Writing Wins Business for Our Clients

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Perth Media public relations firm is increasing collaborations with Australian film makers to tell corporate clients' stories.

 Bristow has been a highlight. Working with Courtney Waller Productions, dramatic footage depicted a rescue by helicopter at sea. The resulting film was used as a tool to pitch for business.

“We told the story of the people behind Bristow, their striving for excellence and how that drove them to perform daring rescues safely,” Rocchi said.

"The work is indicative of how our small public relations company has evolved into a multi-media firm. We work closely with film makers to ensure the right footage is shot and films are scripted and edited carefully to include correct messages, crucial facts and other important material. Our clients are typically extremely busy, and don't have media experience, we are stepping into film production because films are extremely effective at connecting with audiences. For businesses, that means good films are winning new contracts and investors."

Torrance Mendez, Perth Media’s creative digital consultant, has written several scripts.

At the height of the bitcoin frenzy, he wrote a script to launch the newly formed International Council for the Virtual Economy which was agitating for a regulatory body for virtual currencies.

“Fortunes were being made overnight but there was genuine concern that virtual currencies posed unacceptable risk that included money laundering,” Mendez recalled.

The narrative had to support the currencies because they created wealth, and cautiously introduce the benefits of a regulatory body. The video was launched in Dubai.

Bernard Shaw, director of Perth-based Red Empire Media production company, hired an American narrator and shot a fast-paced film.

“Our clients gave us great feedback on Perth Media being able to grasp the sometimes difficult and unusual concepts,” Shaw said. “This was particularly so when writing a script for the International Council for the Virtual Economy, which needed a strong understanding of the banking industry.”

Companies generally want videos to promote a product or service or to raise money for projects.

Another WA firm Callidus wanted to promote its unique services, customer focus and high engineering skills, once again Perth Media's script writing came to the party, working with Courtney Waller Productions.

This column is part of the Adapters series produced by Perth Media. It profiles Perth Media news, small business and not-for-profit clients, exclusively.

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Perth Media to Attend Emergence Creative Festival in Margaret River WA (March 21-24)

Great to be attending this fantastic event and looking forward to meeting some great media innovators from around the world. - Perth Media CEO Cate Rocchi

http://www.emergencecreative.com/

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Perth Media Produced Film (with Courtney Waller) for VSUN Energy on Busselton Battery Install

A terrific short film for VSUN Energy, Perth Media produced for less than $1500. Well done Courtney Waller.

https://www.youtube.com/watch?v=qDTN1lmGc4U

Photo: Perth Media