Testimonial: Egypt Equine Aid

Western Australian Jill Barton, CEO of Egypt Equine Aid, at her horse hospital near Cairo, Egypt.

“We met Cate Rocchi, Perth Media, during a talk at a networking event, hosted by Quorum in 2022. Cate offered to help find media opportunities for our horse charity. She worked quickly and I was surprised to swiftly be invited to several radio interviews including one with Jenni Seaton (Curtin FM Afternoon Show) and another with Tom Baddeley on ABC Perth breakfast radio. There was also a podcast with Triple M’s Rural Focus, hosted by Troy Stockden. These interviews led to more followers and supporters of our charity work in Egypt and a sizeable donation. One new large supporter read an online version of the ABC radio interview.

Subsequently, we have also had a film crew come to our charity in Egypt to shoot footage which should soon be shown on The Project.

Cate is an absolute delight to work with and kept me up to date with clear instructions on what I needed to do and where to go before every interview.

I highly recommend Perth Media and look forward to working with the company in the future.”

Jill Barton, CEO and Co-founder of Egypt Equine Aid

Quorum Speech: Measuring New Horizons, ESG, Social License to Operate and Public Relations in 2022

Perth Media spoke this week about modern, and critical, Public Relations. Thank you to Quorum for the invitation to present the Thought Leadership piece, detailing some of the PR disasters of the past 10 years.

The mining industry’s reputation has been tarnished by Rio Tinto’s destruction of Juukan Gorge rock shelters, in Western Australia, on 24 May 2020.

Interestingly, a quick survey of the room (this week) found 18 of the 36 people, were recorded as being ‘less favourable’ to Rio Tinto, post Juukan Gorge, and 18 of 36 were also ‘less favourable’ towards the whole Australian mining industry, post Juukan Gorge. The other people in the room declined to vote. No one was recorded as being more favourable or neutral to Rio Tinto and the whole Australian mining industry, post Juukan Gorge.

Rio Tinto’s website reported: “In allowing the destruction of the Juukan Gorge rock shelters to occur, we fell far short of our values as a company and breached the trust placed in us by the Traditional Owners of the lands on which we operate. It is our collective responsibility to ensure that the destruction of a site of such exceptional cultural significance never happens again, to earn back the trust that has been lost, and to re-establish our leadership in communities and social performance.”

ESG was recently ranked by EY (the consultants) as the number 1 risk to the mining industry. - Cate Rocchi, Managing Director Perth Media.

Perth Media MD Cate Rocchi Attends Australia-Korea Business Council Perth Dinner

Working for Australia-Korea Business Council, our MD Cate Rocchi was delighted to attend a special dinner for members, sponsored by Pilbara Minerals, in Perth in 2021.

It was attended by representatives from POSCO as well as Pilbara Minerals MD Ken Brinsden and other special guests including Elizabeth Court of Private Wealth Management. PWC’s Clare Pope, who is the chair of the AKBC’s Critical Minerals Sub Committee, hosted the event.

Perth Media News

As Western Australia experiences increasing business activity, Perth Media’s clients are releasing more news. Here are our top recent results:

1.         A successful Media Conference, organised by Perth Media, for Blockhead Technologies in August, 2020. Perth business reporters saw $300,000 of gold bullion on display.  A presentation was made by Blockhead CEO Greg Leach, and representatives from ABC Refinery also attended. Coverage included Stockhead -  Gold Fraud is on the Rise but New Tech Is Helping Stomp it Out, S&P Global, Miningnews and Business News featured New Tracing App for Gold.

2.          Acuris and Stockhead covered Bryah Resources ongoing results and deal making while Paydirt featured the junior explorer substantially in its annual Diggers and Dealers Preview edition.

Source: ABC Refinery

Software Company – Blockhead Technologies – and Australian gold processor ABC Refinery enter partnership to trace gold bullion.

ADAPTERS: Perth Media Launches Media Mentoring Sessions

Perth Media founder Cate Rocchi is a Media Mentor

Do you have a media question, big or small? Or do you need help identifying your best ‘story’ or social media campaign ideas? For the first time, Perth Media now offers one-hour media mentoring sessions on publicity and media.  WA businesses and organisations can access advice on global trends as well as take part in practical training if needed.

Sessions will focus on continual improvement, with the aim of clients eventually winning new customers, members and/or stakeholders.

You would be working with Perth Media founder and managing director, Cate Rocchi. She is a PR strategist and content creator who is recognised internationally for her ethical and modern media practice.

Ms Rocchi established Perth Media, in her hometown in Western Australia, after working overseas for some of the world’s largest financial publishing houses, primarily in London and Hong Kong. She has built long-term connections with international journalists, bloggers, TV and radio producers.

“Sessions combine skills in public relations and content such as blogs, podcasts and films with social media. Content must be strategically woven through all parts of an organisation’s communications and assessed constantly.” Ms Rocchi said.

"Our Media Mentoring ‘learning-by-doing’ model ensures the adoption of new knowledge and skills, so companies and organisations can take charge of their own media and digital footprint.

“We have more than two decades of practical experience - we know what type of media work generates business leads and customers, how to create momentum and how to hold an event that is well attended,” says Ms Rocchi.

“Many business owners have a number of great ideas for news stories and we will help refine their strategies and target their campaigns. For example, we can upgrade a media release they have already drafted in-house or sit down and plan a film script or even talk through why a firm should consider filming as part of a yearly marketing plan.

“Films and video content are now standard media tools - for distribution on social and are key for public relations. We recently made a corporate film for a feature Australian Vanadium and I believe the film was key to achieving better coverage and more media results for the company, particularly in terms of TV coverage.”

Perth Media keeps up to date with global trends, and we pass on that expert knowledge to our clients. This week Ms Rocchi met with OCTO, an innovative digital media platform for the UK investment community, based in London. She also toured offices at The Nest in Tower Hill and visited the Cherryduck Studios. In a few weeks’ time, Ms Rocchi will return to work with animation experts in Delhi, India.

“We are a WA media company with expert global knowledge, and we want to work out how to help you capitalise on your opportunities,” she said.

One Perth client – Cath Ashton – reported the new service was excellent saying, “I left the media mentoring session with a clearer plan forward and valuable new options to consider.”

Perth Media mentoring sessions are $200 for a one-hour session at our office, 10/117 Broadway, Nedlands. You can book your spot on the Perth Media website here with sessions starting from Monday January 27, 2020.

Alternatively, if you have some great content ideas but no one to help realise them, Perth Media can supply photographers, writers and videographers, and craft stories like the one you are reading now. Perth Media’s ADAPTERS product provides a range of services from event coverage, photography of all kinds, social media campaigns and more. Our most celebrated ADAPTERS product was an article showcasing the ‘Empowering Communities Program’ at Sudbury House, a Mirrabooka-based community house, in Perth. It is one of many featured in the ADAPTERS, series in WA Business News exclusively for Perth Media clients, profiling news of innovative small businesses, start-ups and not for profits.

For ADAPTERS related inquiries, please contact Perth Media’s Sophie Minissale sophie@perthmedia.com.au

Media Monitoring: Perth Media's Top 5 Recent PR Results

Perth Media continues to log excellent results. Our top five recent include three ASX-listed clients as well as two of Perth Media’s Adapters clients: one utilising our Written Adapters service and the other advertising her brand through our first ever Adapters Film.

 1. Australian Mining Review’s ‘In the Spotlight’ series focused on Renascor Resources Managing Director, David Christensen.

 2. Prestigious global financial publication Acuris/Mergermarket featured Bryah Resources after an interview at Diggers & Dealers last month: ‘Bryah Resources could seek further JV opportunities as manganese strategy advances.’

 3. Adapters Film is up and running. Here is the first: Marina’s Ambrosia short film.

 4. Several clients appeared in Stockhead, including Australian Vanadium Limited, on lower vanadium prices prompting new Vanadium Redox Flow Battery (VRFB) developments.

 5. Through our Written Adapters product, Raj Singh of RealIQ outlined his novel co-living accommodation developments in India.

- Janine Taylor, Consultant, Perth Media

Perth Media Testimonial: Public Relations Campaign for Advanced Energy Resources on Refurbished Wind Turbines ‘Results Speak for Themselves’

On 19 June 2019, Perth Media ran a campaign on behalf of Advanced Energy Resources (AER).

Founded in 2006, AER is a WA electricity generator and retailer focused on supplying 100% renewable energy to its customers by 2025. Construction of its 3.5MW wind, solar and battery project will power GMA Garnet’s wet plant operations 40km south of Kalbarri in WA, a region of generally weak electricity network coverage.

On Perth Media’s successful media campaign, AER business development manager Steve Wall said: “When we announced our Australian-first 3.5MW Wind/Solar/Battery hybrid project to supply a mine in the Mid-West, we were determined to gain maximum exposure for our success.

“Cate and her team worked quickly and enthusiastically to ensure our story was embraced by a large number of industry, regional and general media outlets – including requests for interviews.”

Funding of $3 million by the Australian Renewable Energy Agency (ARENA), the Federal Government’s renewable energy programs manager, furthers its Advancing Renewables Program by commercially trialling AER’s back-to-back inverter technology. This, and the use of refurbished turbines, is a world first.

“Perth Media displayed a good understanding of AER’s business and the renewable energy industry in WA. The results spoke for themselves.” - Steve Wall, business development manager of Advanced Energy Resources.

Adapters: Perth's Real IQ Seeks Investment for Co-living Accommodation in India

Real IQ’s Raj Singh has launched Boston Living

Perth entrepreneur and real estate owner, Raj Singh, is teaming with an Indian property development group to deliver a revolutionary form of co-living accommodation in India that aims to attract Australian investors.

His real estate company, Real IQ in Northbridge, signed a joint venture with INCOR Group of India to provide fresh, purpose-built homes for university students and IT professionals in the teeming sub-continent.

“About 13 per cent of Indians migrate to other states for education, employment or marriage opportunities. That’s more than 150 million people,” Mr Singh says. “About 50 per cent of them are aged 18 to 35, and they need a place to live. Existing rental stock, which is not organised, is grossly inadequate to meet demand.”

Co-living is the answer, he says. For a set fee, tenants get purpose-built apartments with all essentials, including furniture, laundry, cooked food and even Netflix TV.

Two people who may or may not know each other cohabit separate beds in a one-bedroom unit; four people in a two-bedroom unit and, in each case, they share lounge, kitchen and toilet. As well, there are premium studio units for one person, targeted at the business community.

“We’re not selling apartments,” Mr Singh says. “We take the whole building and operate it like a hotel. It’s a new way of tenanting apartments that is more efficient and less costly. And funkier.”

Fully furnished homes will cost 10 to 15 per cent less than what tenants now pay, with the bonus of better locations, services and quality, inclusive pricing and onsite security staff.

Mr Singh says they fill a growing need for good accommodation in bustling hubs of education and technology in the metros of Bengaluru, Chennai and Hyderabad.

The target group is millennials – 18 to 35-year-olds – comprising students and professionals, a significant number of whom hold well-paid jobs with global tech giants.

Real IQ’s joint venture partner, INCOR Group, is one of South India’s most respected corporate houses in real estate. The group services more than 3600 families and INCOR has a penchant for building well-knit and vibrant communities. Through the Omni chain of hospitals, comprising six hospitals with more than 850 beds, the group also has a major presence in healthcare. In view of the considerable unmet need for organised accommodation, INCOR has launched Boston Living, a co-living brand that seeks to create a unique living experience.

Boston Living is renovating a former 260-room block of flats in Hyderabad to provide 500 co-living beds, to demonstrate the lifestyle. A new 500-bed development in Chennai is scheduled for completion in six months, to be followed by another with 1500 to 2000 beds in 18 months. A new 1000-bed complex is planned for Bangalore. Land is already set aside. Boston Living aims to incorporate 15,000 to 20,000 beds of premium co-living by 2023.

Mr Singh plans to fund the project by pitching to Australian institutional investors and high net worth individuals. Australia’s low interest rates will lead investors to diversify into emerging overseas markets, he predicts. Under Prime Minister Narendra Modi, India’s economy is geared to double in five years’ time, spurred on by regulatory changes to attract foreign investment.

Mr Singh was born and raised in India and has more than 17 years’ experience in real estate in New Zealand and Perth.

He took note of India’s booming economy and spent 18 months researching its property market and tax structures, the latter to provide solutions for investors outside of India.

Mr Singh teamed up with property developer, INCOR Group, where an old friend, Surya Pulagam, was at the helm. They planned co-living projects under the banner, Boston Living, to meet accommodation demands of an increasing number of young people in fast-growing cities.

“Our goal is to get the millennials to switch to co-living from traditional home rentals,” he said.

According to his research, India’s 3.6 million beds in the shared rental market in 2018 will grow to 5.7 million by 2023. Co-living’s 2.6 per cent of rentals will grow to 8.3 per cent in that timeframe.

Nearly 40 per cent of India’s millennial workforce are migrants. About 4.7 million migrant millennials are employed in the service sector across India’s top seven cities, a figure expected to increase to approximately 7 million by 2023. Most of them stay in unorganised rented accommodation.

For more information please email: raj.singh@realiq.org

This article is one of many featured in 'Adapters', a series in WABN exclusively for Perth Media clients, profiling news of innovative small businesses, start-ups and not for profits.

Perth Media's 'Adapters Short Film' Launches with Marina's Ambrosia

Marina Herlihy, of Marina’s Ambrosia, is Perth Media’s first Adapter’s Short Film

Perth Media Adapters are now available as short films, as well as 600-word written columns.

Adapters is a Perth Media brand that profiles news stories about small businesses, start-ups and not for profit organisations in Australia. After one year trialing a successful written content service, the company is extending the Adapters service to video productions - Adapters Short Films.

Marina’s Ambrosia is the first one!

Adapters has profiled many dynamic people driving innovative Australia enterprises so far.

Some of these became subjects in the Adapters print series published online by WA Business News. They gave thousands of readers an insight into the people creating our new work environment.

Perth Media services have adapted and grown to meet rising demand for video production.

“We’re finding more and more clients want to use film to tell their stories and connect to customers ,” Ms Rocchi said.

“So we are offering clients the opportunity to make short videos about their products and services, at a modest fee. Many have tried to make films themselves at home, but found the quality has been poor and they appreciate the input of media professionals. It also saves them time and stress, they don’t have to worry about being amateur film makers now. They can just visit our Nedlands office, talk to an interviewer and our team with produce a fabulous short film.”

Client companies will be able to use videos on their websites and in media releases and social media and YouTube channels, knowing the material is professionally produced and edited.

“We expect our business community will be interested in this service as a means of keeping up with modern media,” Ms Rocchi said. “Client businesses evolve, and we must, too, if we are to offer a comprehensive, useful service.”

Perth Media, which is based in Nedlands, Perth, began in 2015 and is owned by Ms Rocchi, a former finance reporter. Her journalism experience took her from WA and into some of the world’s biggest financial publishing houses in Hong Kong and London.

“I imagine Perth Media will offer more media content services to dovetail with videos,” Ms Rocchi said. “We will be guided by feedback from clients. But what we can say is that we continue to see a big future for video, and we are improving our services to assist our clients connect with their customers and stakeholders.”

This article is one of many featured in 'Adapters', a series in WABN exclusively for Perth Media clients, profiling news of innovative small businesses, start-ups and not for profits.

Adapters: Perth Businesswoman Tanya Finnie Launches Cultural Intelligence Magazine

Awkward working relationships that can destroy careers or damage productivity are the subject of a new magazine, Cultural Times, published by Perth businesswoman Tanya Finnie.

She identifies the causes of interpersonal blunders in places of work and measures their unwanted consequences for individuals and company bottom lines.

“The old golden rule is to do unto others how we would like to be done to ourselves – but that’s absolute rubbish,” Ms Finnie says. “The platinum rule should be to do unto others as they would like to be done to themselves.”

Put simply, it is illogical for a tea-drinker to assume that another person will also like tea. Logically, a tea-drinker should first discover the other person’s preference.

Yet that misjudgement, no matter how well-intentioned, can be the first in a series of errors that accentuate divisions between people who are meant to collaborate.

Brilliant careers in leadership can stall if aspirants ignore the demands of an increasingly diverse population pulled together by immigration.

Ms Finnie’s company, RedHead Communications, specialises in cultural intelligence (CQ), a new field of study dealing with our capability to deal effectively across different cultures. A culturally intelligent person is aware of others’ backgrounds but, more importantly, adjusts their behaviour in multicultural situations.

“Australia has the world’s highest proportion of migrant settlers in a developed nation,” Ms Finnie says. “A quarter of Australians (27 per cent) was born overseas, and almost half of Australian households (46 per cent) had at least one parent born overseas.”

In February, Australia’s top trading partners were China, Japan and South Korea. “It will therefore be great for our economy if we learn to adapt our cultural behaviour,” Ms Finnie says. Better collaboration and a happy workforce are associated with increased productivity.

Minority status is not confined to ethnicity. Generational, organisational and LGBTQI factors are relevant, too. Sometimes different professions in the same firm can clash because of opposing cultures.

Ms Finnie’s new magazine, Cultural Times, addresses all these issues. It is published online, and a hard copy version is planned for a gala launch next month – May.

The first issue tells how a woman became Australia’s youngest engineering executive. There’s a moving story about how one man overcame adversity, and advice on building cultural intelligence.

Ms Finnie is a keynote speaker and is starting a doctorate at the University of WA that aims to gauge the impact on the workforce if the cultural intelligence of engineers is increased.

She worked in several countries – including South Africa, Mauritius, Germany, Morocco, Zimbabwe, Kenya and Swaziland – before settling in Australia 15 years ago. She advocates blind CVs, where a person’s name is erased from a job application so that selection is based mainly on merit.

“It’s too easy to chuck out names you can’t pronounce,” Ms Finnie says.

See: Cultural Times Visit: RedHead Communications

This article is one of many which have featured in 'Adapters', a series exclusively for Perth Media clients, profiling news of innovative small businesses, start-ups and not for profits in WA Business News.