Perth Media Testimonial: Public Relations Campaign for Advanced Energy Resources on Refurbished Wind Turbines ‘Results Speak for Themselves’

On 19 June 2019, Perth Media ran a campaign on behalf of Advanced Energy Resources (AER).

Founded in 2006, AER is a WA electricity generator and retailer focused on supplying 100% renewable energy to its customers by 2025. Construction of its 3.5MW wind, solar and battery project will power GMA Garnet’s wet plant operations 40km south of Kalbarri in WA, a region of generally weak electricity network coverage.

On Perth Media’s successful media campaign, AER business development manager Steve Wall said: “When we announced our Australian-first 3.5MW Wind/Solar/Battery hybrid project to supply a mine in the Mid-West, we were determined to gain maximum exposure for our success.

“Cate and her team worked quickly and enthusiastically to ensure our story was embraced by a large number of industry, regional and general media outlets – including requests for interviews.”

Funding of $3 million by the Australian Renewable Energy Agency (ARENA), the Federal Government’s renewable energy programs manager, furthers its Advancing Renewables Program by commercially trialling AER’s back-to-back inverter technology. This, and the use of refurbished turbines, is a world first.

“Perth Media displayed a good understanding of AER’s business and the renewable energy industry in WA. The results spoke for themselves.” - Steve Wall, business development manager of Advanced Energy Resources.