Testimonial: Egypt Equine Aid

Western Australian Jill Barton, CEO of Egypt Equine Aid, at her horse hospital near Cairo, Egypt.

“We met Cate Rocchi, Perth Media, during a talk at a networking event, hosted by Quorum in 2022. Cate offered to help find media opportunities for our horse charity. She worked quickly and I was surprised to swiftly be invited to several radio interviews including one with Jenni Seaton (Curtin FM Afternoon Show) and another with Tom Baddeley on ABC Perth breakfast radio. There was also a podcast with Triple M’s Rural Focus, hosted by Troy Stockden. These interviews led to more followers and supporters of our charity work in Egypt and a sizeable donation. One new large supporter read an online version of the ABC radio interview.

Subsequently, we have also had a film crew come to our charity in Egypt to shoot footage which should soon be shown on The Project.

Cate is an absolute delight to work with and kept me up to date with clear instructions on what I needed to do and where to go before every interview.

I highly recommend Perth Media and look forward to working with the company in the future.”

Jill Barton, CEO and Co-founder of Egypt Equine Aid

Diversity and Inclusion Summit Testimonial: 'We got into various key publications and radio with high-value content'

Diversity and Inclusion Summit organiser Tanya Finnie and Ronald Chua, of Red Head Communications, at the summit in Perth last month.

Working for Perth’s inaugural Diversity and Inclusion in September, 2022, was a steep learning curve and fascinating experience. We would recommend all decision makers in business and not for profit to attend in 2023, particularly those in resources, technology, education, agribusiness, environmental services and community sectors. This was an enlightening conference and we were proud to promote it to Australian media. Wide-ranging topics covered included neurodiversity, sexual harassment and the impact of good D&I policies to company profits. Research was game changing. - Cate Rocchi (Perth Media)

“Cate Rocchi from Perth media is an absolute gem! She supported us with PR for the inaugural Diversity and Inclusion Summit and went well beyond what was expected. Perth Media’s invaluable support  connected us to the world! Cate took the time to interview various speakers and truly custom media releases and articles. They got the Summit into various key publications and radio with high value content.  We are looking forward to a long relationship with the company’s tailored approach to drive our media campaigns and publicity for our events. We cannot be more delighted with the service!”

Tanya Finnie, Director RedHead Communications and founder of the Diversity and Inclusion Summit

Perth Media Testimonial: Sudbury Community House

Virginia Aden, Chief Executive of Sudbury Community House

Photo: Perth Media‘s Sophie Minissale

“A huge thank you to Perth Media for an excellent article in the WA  Business News.

From the very first phone call to the article being  published, the process was handled with  respect, care and professionalism. The photographer was so cheerful and engaging, she put me at ease. And, I must confess, I do not take good photos and I had  the best photo ever taken of me!  They do listen. 

The article has helped  raise the profile of  Sudbury House in the community - and with all our stakeholders - with an in-pouring of emails, phone calls, introductions and referrals for potential projects, in partnership and collaboration with other reputable organisations.

I would highly recommend other not-for-profits to take up the opportunity of raising your profile and transforming the way you do business.”

Virginia Aden, Chief Executive, Sudbury Community House

Perth Media Testimonial: Strategic Media Mentoring Sessions

“My first meeting with Cate to discuss the planning for my new business was money well spent. Cate had sent a pre-prepared business planning evaluation document for me to fill in which saved valuable time at our meeting.
I found Cate exceptionally knowledgeable and helpful. Her clarity on issues I raised assisted me in how I could effectively guide my business to a wider client base. I left our meeting with a clearer plan forward and valuable options to consider.
Would highly recommend investing time with Cate to gain a better understanding of navigating the media for your business.”

- Cath Ashton, Perth

In our new office at 10/117 Broadway, Nedlands, we now offer one-on-one mentoring. These are some of the topics covered in sessions: Mailchimp, marketing, publicity, PR, events, strategy, media linked to business objectives, SEO, google, why blog, canva, facebook, twitter, linkedin, instagram, editing, titles. We tailor sessions to client needs. Book now: $200 per hour.

Perth Media Testimonial: Public Relations Campaign for Advanced Energy Resources on Refurbished Wind Turbines ‘Results Speak for Themselves’

On 19 June 2019, Perth Media ran a campaign on behalf of Advanced Energy Resources (AER).

Founded in 2006, AER is a WA electricity generator and retailer focused on supplying 100% renewable energy to its customers by 2025. Construction of its 3.5MW wind, solar and battery project will power GMA Garnet’s wet plant operations 40km south of Kalbarri in WA, a region of generally weak electricity network coverage.

On Perth Media’s successful media campaign, AER business development manager Steve Wall said: “When we announced our Australian-first 3.5MW Wind/Solar/Battery hybrid project to supply a mine in the Mid-West, we were determined to gain maximum exposure for our success.

“Cate and her team worked quickly and enthusiastically to ensure our story was embraced by a large number of industry, regional and general media outlets – including requests for interviews.”

Funding of $3 million by the Australian Renewable Energy Agency (ARENA), the Federal Government’s renewable energy programs manager, furthers its Advancing Renewables Program by commercially trialling AER’s back-to-back inverter technology. This, and the use of refurbished turbines, is a world first.

“Perth Media displayed a good understanding of AER’s business and the renewable energy industry in WA. The results spoke for themselves.” - Steve Wall, business development manager of Advanced Energy Resources.

Digital Consumer Law: Testimonials, the ACCC and How to Avoid Your Brand Being Skewered by Unethical Marketing

'Carefully constructed brands and reputations built over decades can be skewered by court action overnight', Cate Rocchi, CEO of Perth Media

BY CATE ROCCHI, CEO PERTH MEDIA

The Australian Competition and Consumer Commission’s legal action against Perth-based Aveling Homes last month sent a clear message – website testimonials are not just ‘advertising’ and digital content must be authentic and accurate.

Content creation should be informative and engaging but, most importantly, responsible. It cannot mislead. If it does, the consequences are severe. Carefully constructed brands and reputations, built over decades, can be skewered by court action overnight.

Commenting generally on the legal issues involved, Clare Pope – partner at Squire Patton Boggs in Perth – said: “There are a number of concerns with companies producing fabricated testimonials online, not least of which is the reputational damage which is suffered once this kind of thing comes to light.”

She said such behaviour was unethical and most likely to be illegal under the Australian consumer law, Competition and Consumer Act Cth (2010) (CCA).

Pope explains the CCA establishes a single national law for consumer protection and imposes statutory obligations on suppliers and manufacturers of goods and services which include prohibitions on false representations in relation to the supply of goods. It prohibits conduct that is likely to mislead or deceive. 

The CCA has also introduced some new prohibitions relating to false or misleading representations, not included in earlier Australian consumer laws.  These include prohibitions on false or misleading representations, regarding goods or services, that purports to be a testimonial by a person.

Ms Pope said these relatively new offences were clearly intended to capture the development and proliferation of review and testimonial websites. 

“There are various ways in which reviews and testimonials could mislead consumers, and the ACCC isn’t just interested in fabricated testimonials produced by, or on instruction by, the company itself (for example paying someone to write the review or testimonial), but reviews written by competitors also come within the ambit of the ACCC’s scope to protect consumers,” she said.

With regards to Aveling Homes, the ACCC is seeking declarations, pecuniary penalties, injunctions, corrective notices, a compliance program, findings of fact and costs.

Perth Media’s writers produce authentic, high-quality and thoroughly researched content – including case studies and testimonials – to accurately portray your company’s services, stories and track record.

Our work is not overly enthusiastic marketing, it is grounded and focused on facts, and your company’s unique products and narratives.