ADAPTERS: Perth Media Launches Media Mentoring Sessions

Perth Media founder Cate Rocchi is a Media Mentor

Do you have a media question, big or small? Or do you need help identifying your best ‘story’ or social media campaign ideas? For the first time, Perth Media now offers one-hour media mentoring sessions on publicity and media.  WA businesses and organisations can access advice on global trends as well as take part in practical training if needed.

Sessions will focus on continual improvement, with the aim of clients eventually winning new customers, members and/or stakeholders.

You would be working with Perth Media founder and managing director, Cate Rocchi. She is a PR strategist and content creator who is recognised internationally for her ethical and modern media practice.

Ms Rocchi established Perth Media, in her hometown in Western Australia, after working overseas for some of the world’s largest financial publishing houses, primarily in London and Hong Kong. She has built long-term connections with international journalists, bloggers, TV and radio producers.

“Sessions combine skills in public relations and content such as blogs, podcasts and films with social media. Content must be strategically woven through all parts of an organisation’s communications and assessed constantly.” Ms Rocchi said.

"Our Media Mentoring ‘learning-by-doing’ model ensures the adoption of new knowledge and skills, so companies and organisations can take charge of their own media and digital footprint.

“We have more than two decades of practical experience - we know what type of media work generates business leads and customers, how to create momentum and how to hold an event that is well attended,” says Ms Rocchi.

“Many business owners have a number of great ideas for news stories and we will help refine their strategies and target their campaigns. For example, we can upgrade a media release they have already drafted in-house or sit down and plan a film script or even talk through why a firm should consider filming as part of a yearly marketing plan.

“Films and video content are now standard media tools - for distribution on social and are key for public relations. We recently made a corporate film for a feature Australian Vanadium and I believe the film was key to achieving better coverage and more media results for the company, particularly in terms of TV coverage.”

Perth Media keeps up to date with global trends, and we pass on that expert knowledge to our clients. This week Ms Rocchi met with OCTO, an innovative digital media platform for the UK investment community, based in London. She also toured offices at The Nest in Tower Hill and visited the Cherryduck Studios. In a few weeks’ time, Ms Rocchi will return to work with animation experts in Delhi, India.

“We are a WA media company with expert global knowledge, and we want to work out how to help you capitalise on your opportunities,” she said.

One Perth client – Cath Ashton – reported the new service was excellent saying, “I left the media mentoring session with a clearer plan forward and valuable new options to consider.”

Perth Media mentoring sessions are $200 for a one-hour session at our office, 10/117 Broadway, Nedlands. You can book your spot on the Perth Media website here with sessions starting from Monday January 27, 2020.

Alternatively, if you have some great content ideas but no one to help realise them, Perth Media can supply photographers, writers and videographers, and craft stories like the one you are reading now. Perth Media’s ADAPTERS product provides a range of services from event coverage, photography of all kinds, social media campaigns and more. Our most celebrated ADAPTERS product was an article showcasing the ‘Empowering Communities Program’ at Sudbury House, a Mirrabooka-based community house, in Perth. It is one of many featured in the ADAPTERS, series in WA Business News exclusively for Perth Media clients, profiling news of innovative small businesses, start-ups and not for profits.

For ADAPTERS related inquiries, please contact Perth Media’s Sophie Minissale sophie@perthmedia.com.au

Perth Media Expands Team, Client List and Opens New Nedlands Office in Perth

PERTH: Media content and public relations firm — Perth Media Pty Ltd — has opened a new office in Nedlands in line with continuing expansion plans.

The development is the latest news in a series of organic growth milestones for the Perth-based small business.

Perth Media managing director Cate Rocchi said: “Perth Media has, to date, been a small operation but we have consistently built powerful global profiles for our clients through tailored integrated media and communications services.

“We act in an advisory, creative and media service capacity and have a strong network of journalist and broadcast partners and connections, so are uniquely placed to deliver global-standard media management services in the sectors of finance, mining, renewables and agribusiness.”

Perth Media was established in 2015. It rebranded from Cate Rocchi Communications which began in 2011.

Major clients include: resources companies Australian Vanadium (ASX:AVL), VSUN Energy and Bryah Resources (ASX: BYH); urbi; Partners in Grain; and Rockcliffe winery.

The Perth Media team now includes editor/writer Torrance Mendez (formerly of The West Australian).

“Our team — which has welcomed high calibre artists, photographers, former reporters and film makers — produces some of Australia’s best, most consistent media content for corporates,” Ms Rocchi said. “It has taken many years to assemble productive working relationships with such a talented and professional group. We have also been careful to grow our business conservatively, so quality has remained excellent.”

Perth Media values include: staying true to the principles of integrity, authenticity and clarity; continuous improvement; and innovative thinking.

“We remain focused on improving media outcomes for our clients and enjoy the challenge of mixing social and traditional media as we embrace the communications of the future,” she said.

The company’s current list of services are: script/copy writing, investor relations management, content creation, blogs, photography, videography, social media strategy and delivery, infographics, strategic media advisory and support, campaign research, publicity, global TV, radio and press coverage, media training, CV writing and speech writing. Packages are available.

“We know how to achieve publicity and we will give clients authentic advice on which stories and media services they need to reach their customers,” Ms Rocchi said.

Perth Media Pty Ltd is now located at 47 Hampden Road, Nedlands, Perth. For the next four weeks (until November 15, 2018) the company is hosting some rarely-available media release writing sessions ($350) and media presentations, by appointment. There are only eight slots available. Terms and conditions apply.

There are other key developments ongoing such as a website rebrand, which will be launched in 2019.

Contact

Cate Rocchi

0428431699

cate@perthmedia.com.au

This story has also appeared in Perth Media’s Adapters column that features in Western Australian Business News.

Why staff aren't embracing their firm's social media, talking to Google and targeting Gen Z? Emergence Creative Festival 2018 Top Take Homes

Mat Lewis on Top of Emerging Creativity in Margaret River, Western Australia, last week.

1.   Making the World a Better Place. Many of the world's best and brightest creatives are focused on making money but also making the world a better place, proving profits and good deeds can mix. Perth-based social media marvel Ming Johanson has a checklist for new projects. 'Does it serve me, others, my business, and the greater good?' Speakers assisted a staggering number of charities. Jimmy Niggles from the Beard Season, US-based Justin Gignac from Working Not Working, were two who have donated extraordinary amounts of time and effort to great causes.

2. The Google guys from Tokyo, Tim Sneddon and Gene Brutty, (originally from Perth) rocked. Their 20 slide presentation in 20 minutes with gems such as 'uncomfortable is good, stay there' and 'waiting is for the lazy' was only topped by their Artificial Intelligence workshop, with kits. Awesome, inspiring, learnt so much.

3. The gen below the millennials/Gen Z are are into fun, says Neil Ackland of Punkee Media. They  are often watching video without sound, and looking for short/mashable/home-made/funny/quirky clips about random stuff that doesn't have to matter or mean something. Punkee is hiring super young, clever creatives that can write, shoot and edit, at a fast pace. If brands want to target the kids, then make it fast paced and random/funny.

4.  Lightbulb moment. Why aren't staff of the companies/organisations Perth Media works for embracing social media of their employers? Well, aside from the fact it could be crap. 'Because they have their own personal brand, and they don't want to link their brand with your company/organisation because they don't want to hang around for long,' says Perth-based Ming Johanson, who tells it how it is.

Ming Johanson generously shared social media wisdom

5.   Mat Lewis, Erin Molloy and team at Emergence are seriously good at what they do. The room was filled with exceptional global talent, including Chloe Rickard (Jungle Entertainment who just produced ABC's Squinters); international photographer Sam Harris; music industry lawyer Fran Cotton; Phil Bonanno of Facebook and many many more. Unbelievable line-up all in Margaret River. Really, this festival exceeded expectations.

6.  AI as a tool,  linked with google, has a long way to go, but it is coming. It wasn't too clever in demos, but it successfully answered qus about the weather. Lots of ramifications. IE clients can ask google what it thinks of their company. Here is our CEO Cate putting AI Google kit through its paces.

Putting the AI kit together to talk to Google

Perth Media's New Service Brochure

Social Media Trends: Whitehouse Joins Snapchat

Excellent social media presentation by Alecia Hancock, of Hancock Creative, at Leadership WA brekky this week in Perth. Thank you for these statistics and info. Perth Media needs a Snapchat specialist!

Digital and Social Media Audit and Content Management Action Plan

By Cate Rocchi and Andal Shreedaran

Content creation, blogs linked to your website and social media management can improve the google ranking of your company and boost its digital footprint. We are here to help and Perth Media is offering 2 initial options throughout January and February, 2017.

Option A, Starter: $550 (1-hour meeting and 2 hours research for written report and action plan); Option B, Standard: $950 (2-hour meeting and 5 hours research for written report and action plan)

The plans include: mapping your digital footprint, audience mapping, strategy analysis and evaluation, and social media planning and strategizing.

Call 0428431699 or email cate@perthmedia.com.au

5 Better Ways to Promote Content by Andal Shreedaran (Perth Media Creative Consultant)

In this era of information overload, content is the king. But, content creation, however taxing it may be, is only half the work done. The rest of the work is promoting the content and ensuring it reaches the right audience.

The key to nailing content promotion is to do it efficiently – many companies struggle with content promotion not because they don’t spend time, but because they spend too much time on irrelevant and lackluster content. It is important to establish an objective – is it increased brand visibility, are you looking at lead generation and conversion or increasing blog traffic? It is also important to know who your target audience is and to make a decision whether the content be textual, visual (posters, infographics), audio (podcasts) or video.

1.      Email. This might sound old school, but email is still a wonderful way of reaching your target audience. Sending links to the article or blog post through newsletters or notifications is straightforward. Remember, people who have signed up for subscription have done so to know more about the company and the resources it can offer. If this sounds too simple, there are a lot of ways through which you can spice up email marketing – drip marketing  for one, is a great tool to send automated and tailored email alerts to your audience. Through drip, you can target each member in your audience specifically – including his/her name, what interests them most about your company and relevant content based on which page they have spent most time on. Email is also a simple tool to cross-promote your social media pages.

2.     Social media. The next and the obvious platform to promote your content is social media. Depending on the objective, content can be shared either on (or all) of these – Facebook, LinkedIn, Twitter, Pinterest, Instagram, SnapChat, SoundCloud, etc. While all content can go into all these platforms, a social media strategy on what to post where will add more value – For e.g., videos work great in Facebook and SnapChat, podcasts in Soundcloud, professional posts and infographics in LinkedIn, images and posters mainly across twitter, Instagram and Pinterest.

The timing of the posts is also very crucial. Analytics will tell you what part of your audience is active on each channel and at what time. Posting relevant content at the right time will increase views and audience engagement. If it is overwhelming to handle so many social channels, there are social media tools like Hootsuite, Buffer that help bring all of the channels in one place. You can also use these tools to post curated content at pre-defined time. 

3.     Increase SEO through backlinks. While the content you have created may be interesting, backlinks to the relevant page in your website or other pages increases traffic and search engine rankings. A very simple way to create backlinks is to ask your team to share the link to the content on their social media pages. SEO improves when content is shared multiple times – this is recorded by search engines which will give your content a better ranking.

4.     Influencer outreach. Identify your influencers – influencers can be media, bloggers or top-level professionals in your industry and/or sources whom you have used or mentioned in your content. Reach out to these influencers and tell them about your new article or podcast and ask them to share it to their network. Content shared by influencers is seen not just as interesting but also trustworthy. Apart from getting more traffic, your brand’s credibility grows – third party endorsement is invaluable for a brand or product.

5.     Syndicate content. When done right, content syndication can genuinely boost revenue. You can use sites like Medium, StumbleUpon, Scoop.It to post your content. Through this, you can reach out to a wider audience. This will increase authority and credibility. Apart from these, content can also be posted in LinkedIn. It is usually not recommended to re-post the article on multiple sites as it can pull down your Google ranking, but you can post excerpts in these sites and provide a link to the content page on your website to read the entire article.

For content to reign king, it is imperative for it to be shareable, relatable and understandable. Simple but impactful content can do wonders to the brand and product sales. Hitting ‘Publish’ is only the beginning – promoting the right content at the best time is crucial for success.