Perth Media Hosts Investors' Club with Bryah Resources

Perth Media organised an excellent investors’ briefing with Bryah Resources in Perth, last week.

The event received national coverage in Stockhead and many more Investors’ Clubs will be planned exclusively for Perth Media clients. The Bryah event was held at morning tea time and attended by 15 retail investors who met Managing Director Neil Marston and Bryah staff. Events for Australian Vanadium (ASX:AVL) are also planned within weeks. Registration is by invite only.

For more information please contact faye@perthmedia.com.au

“I think it was excellent, an informative and engaging presentation.” said Wendy Davies Business and Advisory Director, accounting and consulting network Nexia.

Why staff aren't embracing their firm's social media, talking to Google and targeting Gen Z? Emergence Creative Festival 2018 Top Take Homes

Mat Lewis on Top of Emerging Creativity in Margaret River, Western Australia, last week.

1.   Making the World a Better Place. Many of the world's best and brightest creatives are focused on making money but also making the world a better place, proving profits and good deeds can mix. Perth-based social media marvel Ming Johanson has a checklist for new projects. 'Does it serve me, others, my business, and the greater good?' Speakers assisted a staggering number of charities. Jimmy Niggles from the Beard Season, US-based Justin Gignac from Working Not Working, were two who have donated extraordinary amounts of time and effort to great causes.

2. The Google guys from Tokyo, Tim Sneddon and Gene Brutty, (originally from Perth) rocked. Their 20 slide presentation in 20 minutes with gems such as 'uncomfortable is good, stay there' and 'waiting is for the lazy' was only topped by their Artificial Intelligence workshop, with kits. Awesome, inspiring, learnt so much.

3. The gen below the millennials/Gen Z are are into fun, says Neil Ackland of Punkee Media. They  are often watching video without sound, and looking for short/mashable/home-made/funny/quirky clips about random stuff that doesn't have to matter or mean something. Punkee is hiring super young, clever creatives that can write, shoot and edit, at a fast pace. If brands want to target the kids, then make it fast paced and random/funny.

4.  Lightbulb moment. Why aren't staff of the companies/organisations Perth Media works for embracing social media of their employers? Well, aside from the fact it could be crap. 'Because they have their own personal brand, and they don't want to link their brand with your company/organisation because they don't want to hang around for long,' says Perth-based Ming Johanson, who tells it how it is.

Ming Johanson generously shared social media wisdom

5.   Mat Lewis, Erin Molloy and team at Emergence are seriously good at what they do. The room was filled with exceptional global talent, including Chloe Rickard (Jungle Entertainment who just produced ABC's Squinters); international photographer Sam Harris; music industry lawyer Fran Cotton; Phil Bonanno of Facebook and many many more. Unbelievable line-up all in Margaret River. Really, this festival exceeded expectations.

6.  AI as a tool,  linked with google, has a long way to go, but it is coming. It wasn't too clever in demos, but it successfully answered qus about the weather. Lots of ramifications. IE clients can ask google what it thinks of their company. Here is our CEO Cate putting AI Google kit through its paces.

Putting the AI kit together to talk to Google

Social Media Trends: Whitehouse Joins Snapchat

Excellent social media presentation by Alecia Hancock, of Hancock Creative, at Leadership WA brekky this week in Perth. Thank you for these statistics and info. Perth Media needs a Snapchat specialist!

Facebook Drives Sales, Builds Brands and Increases Google Rankings

'Your company may have a Facebook page, but is it embracing the social media?'

Facebook is rated the #1 social media platform in the world, with 1.19 billion users. Creating a facebook profile and uploading engaging content brings huge benefits – it extends your digital footprint, reaches new and existing customers and creates brand recognition.

Why Facebook?

·      More than half of Australia’s total population is active on facebook, the average user spends 55 minutes per day scrolling through their newsfeed.

·      When it comes to being a brand on Facebook, 80% of users prefer to connect with that brand through facebook (Opposed to over the phone, email or through the website).

·      Facebook allows two-way communication with your followers and creates a sustainable relationship with the audience.

What can your business achieve from having an active, engaging facebook profile?

1. Increase sales

2. Increase brand recognition

3. Consistent and active online presence

4. Broaden customer base

5. Creates and strengthens relationship with followers

6. Creates a channel of communication with customers

7. Optimize search ranking

8. Improve digital footprint

Consider Facebook as your business’s online home base, as it allows you to display all relevant information and spread content such as blog posts, events, deals, photos, videos, milestones and so much more. Facebook’s power comes from its ability to target a small but highly curated audience, therefore as a business on facebook the more you tell the right story the better Facebook can target your audience.

Many are still skeptical of the social media giant’s upside. Here are some short case studies from Facebook Business that prove its worth.

Toyota Australia: To pre-launch its all-new Prius, they used Canva, carousel and video ads on facebook to reach over 7.6 million people and increase the number of test-drives by 69%.

7-Eleven Australia: The international chain saw a 77% lift in app downloads after launching a combined Facebook and Instagram campaign to amplify its mass-market advertising in Australia

QANTAS: Used Facebook’s video ads to promote its latest brand campaign, they had 7.2 million views and 6 million Australians were reached in one month

Loreal Australia: Using facebook’s photo and video ads, the global beauty brand recruited 50,000 Australian women to take its anti-ageing moisturiser challenge, addressing scepticism in the skincare market and achieving record market shares.

In saying this, simply having a profile isn’t enough. Here are some simple steps you can follow to optimize your profile

• Make your profile photo your logo and have an engaging cover photo
• Have a ‘call to action’ button, offering the user to ‘sign up’ or ‘see more’. This could link to a newsletter subscription or link to the website
• Every section should be completed as much as possible (use key words that searchers will use to find businesses in your industry)
• Content you share should be original
• Post original text/visuals, unauthorized use of content can result in legal penalties and google rankings falling
• Schedule your posts, this allows you to be organized and map out your social media strategy
• Share your website content through Facebook, this drives traffic to your website
• Share exclusive deals to Facebook followers only
• Follow other industry-related pages
• Respond to comments and engage with followers

By Chanelle Casserly, Perth Media intern

Digital and Social Media Audit and Content Management Action Plan

By Cate Rocchi and Andal Shreedaran

Content creation, blogs linked to your website and social media management can improve the google ranking of your company and boost its digital footprint. We are here to help and Perth Media is offering 2 initial options throughout January and February, 2017.

Option A, Starter: $550 (1-hour meeting and 2 hours research for written report and action plan); Option B, Standard: $950 (2-hour meeting and 5 hours research for written report and action plan)

The plans include: mapping your digital footprint, audience mapping, strategy analysis and evaluation, and social media planning and strategizing.

Call 0428431699 or email cate@perthmedia.com.au

5 Better Ways to Promote Content by Andal Shreedaran (Perth Media Creative Consultant)

In this era of information overload, content is the king. But, content creation, however taxing it may be, is only half the work done. The rest of the work is promoting the content and ensuring it reaches the right audience.

The key to nailing content promotion is to do it efficiently – many companies struggle with content promotion not because they don’t spend time, but because they spend too much time on irrelevant and lackluster content. It is important to establish an objective – is it increased brand visibility, are you looking at lead generation and conversion or increasing blog traffic? It is also important to know who your target audience is and to make a decision whether the content be textual, visual (posters, infographics), audio (podcasts) or video.

1.      Email. This might sound old school, but email is still a wonderful way of reaching your target audience. Sending links to the article or blog post through newsletters or notifications is straightforward. Remember, people who have signed up for subscription have done so to know more about the company and the resources it can offer. If this sounds too simple, there are a lot of ways through which you can spice up email marketing – drip marketing  for one, is a great tool to send automated and tailored email alerts to your audience. Through drip, you can target each member in your audience specifically – including his/her name, what interests them most about your company and relevant content based on which page they have spent most time on. Email is also a simple tool to cross-promote your social media pages.

2.     Social media. The next and the obvious platform to promote your content is social media. Depending on the objective, content can be shared either on (or all) of these – Facebook, LinkedIn, Twitter, Pinterest, Instagram, SnapChat, SoundCloud, etc. While all content can go into all these platforms, a social media strategy on what to post where will add more value – For e.g., videos work great in Facebook and SnapChat, podcasts in Soundcloud, professional posts and infographics in LinkedIn, images and posters mainly across twitter, Instagram and Pinterest.

The timing of the posts is also very crucial. Analytics will tell you what part of your audience is active on each channel and at what time. Posting relevant content at the right time will increase views and audience engagement. If it is overwhelming to handle so many social channels, there are social media tools like Hootsuite, Buffer that help bring all of the channels in one place. You can also use these tools to post curated content at pre-defined time. 

3.     Increase SEO through backlinks. While the content you have created may be interesting, backlinks to the relevant page in your website or other pages increases traffic and search engine rankings. A very simple way to create backlinks is to ask your team to share the link to the content on their social media pages. SEO improves when content is shared multiple times – this is recorded by search engines which will give your content a better ranking.

4.     Influencer outreach. Identify your influencers – influencers can be media, bloggers or top-level professionals in your industry and/or sources whom you have used or mentioned in your content. Reach out to these influencers and tell them about your new article or podcast and ask them to share it to their network. Content shared by influencers is seen not just as interesting but also trustworthy. Apart from getting more traffic, your brand’s credibility grows – third party endorsement is invaluable for a brand or product.

5.     Syndicate content. When done right, content syndication can genuinely boost revenue. You can use sites like Medium, StumbleUpon, Scoop.It to post your content. Through this, you can reach out to a wider audience. This will increase authority and credibility. Apart from these, content can also be posted in LinkedIn. It is usually not recommended to re-post the article on multiple sites as it can pull down your Google ranking, but you can post excerpts in these sites and provide a link to the content page on your website to read the entire article.

For content to reign king, it is imperative for it to be shareable, relatable and understandable. Simple but impactful content can do wonders to the brand and product sales. Hitting ‘Publish’ is only the beginning – promoting the right content at the best time is crucial for success.

Clever Content Creates Connections: Bespoke Social Media Posters from $160 per month

NEW: Social Media poster bundle packages ($1500 per annum or $160 per month); includes 3 striking social media posters per month; two, 1-hour social media content strategy sessions, with report (one initial meeting and one at 6 months); Do you have a social media poster strategy that reflects your company's aim and ideas? Are the social media visuals being produced in-house good enough? The Perth Media team can help create clever content that will engage your clients and customers.

Perth Media at Leadership WA This Morning Working on LeadAbility Promotions

Leadership WA promotions are underway for the State's best leadership course: LeadAbility

http://www.leadershipwa.org.au/leadability-empowering-disability-sector-leaders-in-wa/

There is no cost for this fantastic course.