Perth Media blogging workshop next week is on track, organised by Denmark Chamber of Commerce, 22 have booked. Thanks to Liz Jack, Anna Boaden and Claudia Simpson at the Denmark Chamber of Commerce and Jody Ovenden at Celestine Retreat for her encouraging support.
Looking forward to assisting writing skills and developing grassroots expertise.
Perth Media creative and digital consultant, Andal Shreedaran, is also presenting her 'Future of Content' Research, remotely.
Graphic by Nic van Straalen, Perth Media
People often ask – what does a media company do?
Primarily Perth Media, responds to its client’s needs. All small business are on tight budgets and have different strengths, and we always try to offer real value for money and complement our client’s own areas of expertise. If the team in-house are good writers, then our team may focus on graphics or PR, for example. Or, if the client already has great media connections, our team may set up social media scheduling, content calendars and begin a video blog schedule or write a series of press releases to assist in-house PR.
In the case of Mark Horwood (CEO of Captivate On Hold; former head of the Truffle Producers of Western Australia and one-time truffle farmer), it has been all about flexibility and being proactive. Perth Media support has promoted the truffle industry (in WA Business News, The Australian, many regional papers and ABC radio); achieved PR that resulted in the sale of Mark’s own truffle farm; established a long-term dialogue with key global tech reporters and media experts in the tech space for Captivate On Hold; brought home some excellent media results (WA Business and ABC radio); and facilitated a seamless, professional, consistent social media presence, including blogs, podcasts, content calendars, graphics and twitter/facebook campaigns.
Here is a testimonial from Mark Horwood, CEO of Captivate On Hold, for Perth Media. Captivate On Hold provides On Hold products for callers waiting on the telephone, one recently-launched is Interactive On Hold. Most of Captivate On Hold's clients are international, and the firm has an office in South Africa, as well as Perth.
‘Our small business needed a good PR consultancy to expand into global markets from a domestic Perth-based Australian company. None of the ‘big PR firms’ wanted to help as our budget was limited. I met Cate Rocchi through my then chair role of the Truffle Producers of Western Australia in the regional truffle capital of Australia – Manjimup.
Cate was energetic and positive and wanted to help. Her background was PR in agribusiness so we got on well. When time pressures dictated the sale of my profitable truffiere, I appointed Cate to assist with the PR to sell a high-priced property in a depressed market. She was brilliant, we had TV, radio and press articles about the property sale. Agents expected to take one year to sell – it sold in a week, full price cash. A well-orchestrated campaign by Perth Media paid off for me.
From there, my business appointed Perth Media to do another seemingly impossible task, make a 30-year business to look like a global corporation – on a budget.
Cate and her team have struggled to do everything needed within the meagre budget we provided. They achieved some amazing results in social media, improved our corporate presentation no end and have set the scene for the global expansion we requested from them.
Personally, Cate is an energetic woman whose effervescence leads greatness. Her business has grown dramatically with ours and the other clients she has taken on. I recommend Perth Media.’
Perth Media has designed a tailored monthly package for Captivate On Hold, please contact us for more details on 0428431699 today.
'Carefully constructed brands and reputations built over decades can be skewered by court action overnight', Cate Rocchi, CEO of Perth Media
BY CATE ROCCHI, CEO PERTH MEDIA
The Australian Competition and Consumer Commission’s legal action against Perth-based Aveling Homes last month sent a clear message – website testimonials are not just ‘advertising’ and digital content must be authentic and accurate.
Content creation should be informative and engaging but, most importantly, responsible. It cannot mislead. If it does, the consequences are severe. Carefully constructed brands and reputations, built over decades, can be skewered by court action overnight.
Commenting generally on the legal issues involved, Clare Pope – partner at Squire Patton Boggs in Perth – said: “There are a number of concerns with companies producing fabricated testimonials online, not least of which is the reputational damage which is suffered once this kind of thing comes to light.”
She said such behaviour was unethical and most likely to be illegal under the Australian consumer law, Competition and Consumer Act Cth (2010) (CCA).
Pope explains the CCA establishes a single national law for consumer protection and imposes statutory obligations on suppliers and manufacturers of goods and services which include prohibitions on false representations in relation to the supply of goods. It prohibits conduct that is likely to mislead or deceive.
The CCA has also introduced some new prohibitions relating to false or misleading representations, not included in earlier Australian consumer laws. These include prohibitions on false or misleading representations, regarding goods or services, that purports to be a testimonial by a person.
Ms Pope said these relatively new offences were clearly intended to capture the development and proliferation of review and testimonial websites.
“There are various ways in which reviews and testimonials could mislead consumers, and the ACCC isn’t just interested in fabricated testimonials produced by, or on instruction by, the company itself (for example paying someone to write the review or testimonial), but reviews written by competitors also come within the ambit of the ACCC’s scope to protect consumers,” she said.
With regards to Aveling Homes, the ACCC is seeking declarations, pecuniary penalties, injunctions, corrective notices, a compliance program, findings of fact and costs.
Perth Media’s writers produce authentic, high-quality and thoroughly researched content – including case studies and testimonials – to accurately portray your company’s services, stories and track record.
Our work is not overly enthusiastic marketing, it is grounded and focused on facts, and your company’s unique products and narratives.
Graphic: Nic van Straalen
The Perth Media team are working on a new autumn campaign: 'Framing Your Story.' We frame the view (of target audiences) by writing and producing high-quality content for digital media campaigns. We highlight the best stories and tell those succinctly and expertly. Stand by for some great case studies. Multimedia campaigns - featuring twitter, facebook, instagram, linkedin and traditional PR - are structured into monthly content production calendars.
Thank you Leadership WA for this thoughtful testimonial, it has given our small team a huge boost today, as we reflect on the past two years of working closely with this inspiring WA organisation.
'Perth Media has made a huge contribution to Leadership WA’s mission to help create an environment in Western Australia in which great and thoughtful leaders thrive and have the greatest possible impact. Cate Rocchi and her team have consistently produced high-quality content for us, including the "10 Minutes onLeadership with . . . " Series published in WA Business News for the past year. Cate has also been instrumental in coverage of us in The Australian; ABC Radio’s The Country Hour; Oil & Gas Australia, and various community and rural publications such as The Kalgoorlie Miner, Pilbara News, and The Guardian Express.
I have particularly appreciated Cate’s guidance as we made the transition to a new brand and logo, and reshaped the vision and strategy for our organization. She has helped me understand how we should best present ourselves, how we can most effectively explain what elements we are changing and what we are keeping, and how we can position ourselves in various media formats. Cate has also been generous in introducing me to potential sponsors and other supporters, and in promoting our programs and courses to her broader network.
Perth Media’s contributions were invaluable in helping me settle in as Leadership WA’s CEO, and in enabling us to make the best use of the media and branding opportunities available to us. Our media profile has increased significantly because of our collaboration with Perth Media over the past two years.
I am confident Cate Rocchi’s expertise, pragmatic approach, and supportive attitude will make Perth Media a valuable partner for any organization.'
- Leadership WA CEO Robin McClellan
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By Laura Murphy
Perth Media is upgrading its in-house IT systems, with the assistance of Inspired IT.
Matt Seed’s nearly new Perth business, Inspired IT, is “a young company that is keen on changing the IT infrastructure by adhering to client wishes, offering a better brand, and delivering quality services.” Inspired IT offers Office 365 and Cloud services and is a great specialist to have on hand in a progressively digital landscape. Specifically, the speed of media distribution to reporters, globally, and the work uploading/sending images will be faster, after the installation of improved technology.
This week additional individual email address through our domain were added and we discussed alternative ways of sharing files/folders through cloud and server-based methods, all with the aim of improving efficiency and working well as a team.
By Cate Rocchi and Andal Shreedaran
Content creation, blogs linked to your website and social media management can improve the google ranking of your company and boost its digital footprint. We are here to help and Perth Media is offering 2 initial options throughout January and February, 2017.
Option A, Starter: $550 (1-hour meeting and 2 hours research for written report and action plan); Option B, Standard: $950 (2-hour meeting and 5 hours research for written report and action plan)
The plans include: mapping your digital footprint, audience mapping, strategy analysis and evaluation, and social media planning and strategizing.
Call 0428431699 or email cate@perthmedia.com.au
