Great to be attending this fantastic event and looking forward to meeting some great media innovators from around the world. - Perth Media CEO Cate Rocchi
http://www.emergencecreative.com/
Perth Media Oversees Global Media Coverage for Bryah Resources ASX Listing
Fantastic photo, for Perth Media, by Courtney Holloway capturing the excitement as the $5m IPO went live.
Big week here at Perth Media, as Bryah Resources (ASX: BYH), a WA copper-gold explorer launched on ASX Tuesday 17th, October. Timing was good with copper price at 3-high.
MD Neil Marston in Sydney this Friday, if any reporters need an interview. Please get in touch.
Presspack also available. Investors are some of the same that backed Sandfire Resources, many years ago.
Thanks Cate Rocchi (CEO of Perth Media); cate@perthmedia.com.au
http://www.miningglobal.com/operations/bryah-resources-list-asx-initial-5mn-fundraising-investment
http://www.miningnews.net/markets/ipos/good-first-day-for-bryah/
https://thewest.com.au/business/mining/bryah-new-to-patch-in-hunt-at-doolgunna-ng-b88626489z
https://www.businessnews.com.au/article/Bryah-begins-trading-after-5m-IPO
Perth Energy and Mines Summit Top Take Homes
Last week at the Energy and Mines Summit, Perth company Advanced Energy Resources (AER) announced it signed a long-term power purchase agreement with GMA Garnet to build a 3 megawatt wind and solar farm with battery storage near Kalbarri, Western Australia.
Diesel fuel rebate not helping miners move to renewable energy; contracts evolving to squarely put responsibility of delivery onto the shoulders of energy providers; and 'green is the new black'
1. There are some seriously big renewable projects (especially wind/solar) coming on stream in Australia integrating with mining operations. Just last week Advanced Energy Resources announced a deal with GMA Garnet in WA.
2. Miners are talking openly, at industry conferences, about social impact and responsibly reducing carbon footprint. Being a good corporate citizen is now viewed by many in industry as offering value to shareholders, and something that will ultimately increase bottom lines.
3. On balance sheets, the diesel fuel rebate is not assisting Australian miners to justify investment in renewables, but they are doing it anyway.
4. Creativity and collaboration is essential in this industry as leading players seek to learn from the mistakes and experience of others. Speakers last week in Perth spoke openly about mistakes, disagreements and sought advice from eachother.
5. The global leaders in this space are seriously smart, as they have extremely complex engineering, logistical and corporate problems to solve. Intellectual capacity was well above average at this mining conference.
6. Funding for projects is coming from equity, banks, government (ARENA) and direct private investment. Some Australian miners, owned by overseas interests, are taking a long view, and investing heavily in renewables.
7. Some miners are planning to share renewable power set ups with local indigenous communities. This would be a game changer for many communities in northern Australia, when roads are under water during the wet season and diesel cant be trucked in. The miners are not announcing this yet, but they plan to share their power facilities in some cases.
8. Contracting Trends: One popular panel discussion talked about how miners want renewable suppliers to bring solutions in the tendering process. Tell us how you are going to solve our needs, the speaker said. Overall the message is clear, miners mine. Miners are looking for energy specialists to bring knowledge and the a plan for delivery to the table.
9. Some miners, generating/storing their own power, are planning to shut down operations when energy prices are high and sell back to the grid. They will make more money doing this than producing their own products.
10. 'Green is the new black,' says Phillip Mak, (Global Head of Resources, Energy and Northern Australia at National Australia Bank). He says way more renewable projects seeking funding, on visits to his office, than coal these days.
11. Australia is on the verge of a serious shift in energy supply. Atmosphere/buzz at the conference was electric. The atmosphere reminiscent of a Diggers & Dealers Conference in the 1990s, on the verge of a spike in the gold price.
12. No one talked about 'clean coal'.
By Cate Rocchi, CEO of Perth Media.
Cate visited the Energy and Mines Summit in Perth last week. Perth Media was an official sponsor of the event. She chaired a panel at the conference that discussed financing renewables. Perth Media's clients include VSUN Energy, Australian Vanadium, Bryah Resources and Veritas.
Global Energy and Mines Summit to Focus on Challenges in Financing Renewables for Mines – in Perth, June 28-30
Integration of renewable energy on minesites and financing green energy solutions such as these vanadium redox flow batteries (made by Gildemeister) recently installed in Busselton, by VSUN Energy - the first of its kind in Australia - will be on the agenda at the Energy and Mines Summit in Perth, June 28-30, 2017
June 25, 2017
MEDIA RELEASE
Some of Australia’s leading experts in financing renewables for mine sites say more companies are getting funding over the line for projects, as lenders increase finance options as well as their skills in risk assessment. At the same time integrative technology is improving and costs are falling.
At the Energy and Mines Australia Summit, to be held in Perth on June 29 and 30, two key speakers – Phillip Mak, (Global Head of Resources, Energy and Northern Australia at National Australia Bank) and Chris Twomey, Transac- tion Consultant at the Australian Renewable Energy Agency (ARENA) – both say renewables for mines have unique funding challenges which financial institutions and industry are slowly unpicking.
National Australia Bank’s Mak said industry, banks, and institutions facilitating renewables for mines are still under- standing the risks involved, particularly with regards to integrating diesel and gas power supplies with solar or wind for remote mine sites.
“The big challenge is convincing miners, investors and bankers, that the integration is very well understood and reli- able,” he said. “The integration can’t pose us any risk to power security as many mine sites are off-grid and contin- ued power supply, in remote mine sites, is crucial.”
Mak said many mine sites will be opting for hybrid power supplies, using a combination of renewable and diesel for example, and he was particularly interested in discussing the experience of others globally in this area at the conference. “The cost of installing renewables on a mine is falling, however no one wants to be left without power – the conference is timely to understand the global perspective on how power supplies can be integrated.”
ARENA’s Twomey said miners were on a slow learning curve with regards to renewables but the environmental and cost-saving benefits were real and now better understood. “Funding challenges are also due to the duration of the mining projects – miners want longer contracts and now most renewable energy mining projects require at least a 10-year mine-life to be commercially viable,” he said. “For banks to take that kind of risk over a 10-year period is difficult.” Twomey said understanding credit risk around renewable power contracts was also still difficult. “For banks to allocate funds – in the region of $10-20m (to put a 10-15 megawatt solar PV farm in an off-grid mine perhaps) – the level of transaction cost, time and effort is very high without knowing the risks,” he said.
Twomey said ARENA was now in talks with several WA companies to build renewable energy projects combined with resources and he regularly holds workshops with resource companies assessing whether to integrate solar and wind power for off-grid sites. He advised many to start small and scale up over time. ARENA focuses on four key areas: secure and reliable grids; solar PV research and development; energy productivity and exporting renewable energy.
Davin Berelowitz (Tec-C Investment) and James Hockings (Lighthouse Infrastucture) will join Mak and Twomey as panelists on June 30, discussing Evolving Finance Options for Renewables for Mines.
The Canadian-based company – Energy and Mines – is holding the Summit – bringing together leading global ex- perts in mining, renewables and energy storage – in Perth for the first time from June 29-30.
Energy and Mines, 4-2450 Lancaster Road, SR Law Office, Ottawa, Ontario, Canada K1B 5N3
Over 250 mining, renewables, government and mine-energy delegates are expected to participate in this Summit focused on accelerating affordable, reliable, low-carbon power for mines.
Current mining participants include senior representatives from Newmont, Rio Tinto, BHP, Newcrest, Panoramic Resources, South32, Fortescue Metals Group, BBI Group, Western Areas, Independence Group, Gold Fields, Australian Garnet, Australian Vanadium, TNG, Pilbara Minerals, Agrimin Limited, and Oz Minerals. Other large industrial users with energy intensive operations are also participating in- cluding senior representatives from Sun Metals, Shell, Woodside Energy, and Alcoa.
An international group of renewables, hybrid-power and storage experts are also taking part including: SunSHIFT, Enel Green Power, Honeywell, ARENA, SolarReserve, Juwi Renewable Energy, Onetide Modular Systems, Aggreko, Adani Australia Renewables, Caterpillar, Advanced Energy Solutions, Hatch, ABB, Advisian, GHD, Conergy, Lighthouse Infrastructure, Energy Made Clean, Redback Technologies, MPower, Tec-C Investments, Energy Developments, Hydro Tasmania, and VSUN Energy.
For more details, visit Energy and Mines Australia Summit website.
Contact:
Adrienne Baker at adrienne.baker@energyandmines.com, +1 613 680 2482
Cate Rocchi, Chief Executive Officer, Perth Media cate@perthmedia.com.au, +61 428 431 699
About Energy and Mines:
Energy and Mines is the leading global information and event media provider for energy management and operations of the mining sector. Through its global Summit series (Canada, South Africa, Chile, UK, Australia) web portal and newsletter, Energy and Mines brings together the mining and renewable energy sectors to drive solutions for affordable, reliable and sustainable power for mines.
About Adrienne Baker:
Adrienne is a global expert in renewable energy. She has been a director at Energy and Mines, Ottawa, Canada, for the past four years and a director of Canadian Clean Energy Conference for the past seven years. Prior to that, Adrienne was a producer at UK-based Green Power Conferences and was previously editor-in-chief at financial publishing firm Cross Border.
Blogging Tips: Media Training with Denmark Chamber of Commerce
Last week, we spent several days in Denmark in the remote south coast of Western Australia - one of the state's most beautiful spots. More than 20 came along to a Perth Media training session (facilitated by the Denmark Chamber of Commerce), and here are some of the tips we shared. Happy blogging!
1. Go with your strengths: vlog, pics, individuals in the team strengths, photos, writing.
2. The power of great writing is immense, to draw followers/customers.
3. Positivity important.
4. Sell your experiences.
5. Promote events. Events generate news/customers/drives economic development.
6. Design your blogs with your preferred social media in mind: instagram; twitter; facebook; linkedin..They all have different needs and different audiences, you can't tell/force your customers which social media to use.
7. Work out how to share your content.
8. Create content/blog calendar with deadline. Includes testimonials (3rd party endorsements); FAQs (frequency asked questions); video; long and short blogs. Blogs do not mean long columns. There maybe only one long blog each year, but make it a good well-written one.
9. Content strategy has to be responsive; constantly changing; has to be flexible, and needs to respond to audience.
10. Content strategy, needs to be seasonal. IE Christmas/Easter/Winter (bonfire themes; bushwalking); writers festival; Denmark Experience; Long table lunches; poetry/music festival, are examples. Festivals provide multiple ideas for content IE performer profiles; acts; reviews; insights of different skills for experiences, IE botanist walks; indigenous experts; cooks; films. Film tours/content on the back of Tim Winton’s Breath. Holiday packages around Breath tours.
11. Look into possibility of outsourcing editing. Don't be delusional about your own copy/editing skills. It will impact on your brand.
12. Quirky stories, are gold. ‘For outsiders everything is interesting,' says Creative and Digital consultant Andal Shreedaran at Perth Media. What is wonderful of Denmark and your own individual businesses?
13. Collaboration, collaboration, collaboration. For blog distribution and sharing the load for events.
14. Always check facts.
15. Understand copyright.
16. Build your own collection of images.
17. Use press release/presspack stories as blogs.
18. Read, read, read. Seek out good writing, understand the difference between good, mediocre and bad.
19. Read your own writing aloud. Make every word count. Be strict cutting, and work on making writing clear. Be descriptive but not flowery and over the top.
20. Volunteer for charity to get experience as a blogger. You can write the stories of those that need assistance, while you polish your craft.
21. Identify your passions, your strengths, your interests.
22. Tell only best stories, and start with the very best one first. Focus also on the opening para.
23. Understand google rankings and the reason blogs impact on business sales.
24. Develop relationships with other companies/bloggers/publications.
25. Understand importance of themes in content creation and promotions.
26. Do something every day, as part of your BD.
27. Appeal to different target markets of your products. IE kid friendly; backpackers.
28. Content strategy: incorporate key words, such as ‘Denmark’ ‘tourism’.
29. The only thing stopping you writing and promoting your business is you.
Or too busy, call Perth Media now. We can help with a content package right now! cate@perthmedia.com.au
Perth Media Blogging with Denmark Chamber of Commerce Next Week
Perth Media blogging workshop next week is on track, organised by Denmark Chamber of Commerce, 22 have booked. Thanks to Liz Jack, Anna Boaden and Claudia Simpson at the Denmark Chamber of Commerce and Jody Ovenden at Celestine Retreat for her encouraging support.
Looking forward to assisting writing skills and developing grassroots expertise.
Perth Media creative and digital consultant, Andal Shreedaran, is also presenting her 'Future of Content' Research, remotely.
Case Study: Small Business Captivate On Hold (global tech company based in Perth, Western Australia)
Graphic by Nic van Straalen, Perth Media
People often ask – what does a media company do?
Primarily Perth Media, responds to its client’s needs. All small business are on tight budgets and have different strengths, and we always try to offer real value for money and complement our client’s own areas of expertise. If the team in-house are good writers, then our team may focus on graphics or PR, for example. Or, if the client already has great media connections, our team may set up social media scheduling, content calendars and begin a video blog schedule or write a series of press releases to assist in-house PR.
In the case of Mark Horwood (CEO of Captivate On Hold; former head of the Truffle Producers of Western Australia and one-time truffle farmer), it has been all about flexibility and being proactive. Perth Media support has promoted the truffle industry (in WA Business News, The Australian, many regional papers and ABC radio); achieved PR that resulted in the sale of Mark’s own truffle farm; established a long-term dialogue with key global tech reporters and media experts in the tech space for Captivate On Hold; brought home some excellent media results (WA Business and ABC radio); and facilitated a seamless, professional, consistent social media presence, including blogs, podcasts, content calendars, graphics and twitter/facebook campaigns.
Here is a testimonial from Mark Horwood, CEO of Captivate On Hold, for Perth Media. Captivate On Hold provides On Hold products for callers waiting on the telephone, one recently-launched is Interactive On Hold. Most of Captivate On Hold's clients are international, and the firm has an office in South Africa, as well as Perth.
‘Our small business needed a good PR consultancy to expand into global markets from a domestic Perth-based Australian company. None of the ‘big PR firms’ wanted to help as our budget was limited. I met Cate Rocchi through my then chair role of the Truffle Producers of Western Australia in the regional truffle capital of Australia – Manjimup.
Cate was energetic and positive and wanted to help. Her background was PR in agribusiness so we got on well. When time pressures dictated the sale of my profitable truffiere, I appointed Cate to assist with the PR to sell a high-priced property in a depressed market. She was brilliant, we had TV, radio and press articles about the property sale. Agents expected to take one year to sell – it sold in a week, full price cash. A well-orchestrated campaign by Perth Media paid off for me.
From there, my business appointed Perth Media to do another seemingly impossible task, make a 30-year business to look like a global corporation – on a budget.
Cate and her team have struggled to do everything needed within the meagre budget we provided. They achieved some amazing results in social media, improved our corporate presentation no end and have set the scene for the global expansion we requested from them.
Personally, Cate is an energetic woman whose effervescence leads greatness. Her business has grown dramatically with ours and the other clients she has taken on. I recommend Perth Media.’
Perth Media has designed a tailored monthly package for Captivate On Hold, please contact us for more details on 0428431699 today.
Perth Media: Launch of 'Framing Your Story' Autumn Campaign
Graphic: Nic van Straalen
The Perth Media team are working on a new autumn campaign: 'Framing Your Story.' We frame the view (of target audiences) by writing and producing high-quality content for digital media campaigns. We highlight the best stories and tell those succinctly and expertly. Stand by for some great case studies. Multimedia campaigns - featuring twitter, facebook, instagram, linkedin and traditional PR - are structured into monthly content production calendars.
Social Media Concepts (Themed Images to Illustrate Your Blogs)
Did you know the team at Perth Media can supply beautiful themed social media images - to illustrate blogs or to stand alone?
Take a look at these, created by creative digital content designer, Laura Murphy, for Rewire Your Pain authors Dr Stephanie Davies and Dr Nicholas Cooke.
Packages, with or without photography, are competitively priced.
Perth Media Produced Film (with Courtney Waller) for VSUN Energy on Busselton Battery Install
A terrific short film for VSUN Energy, Perth Media produced for less than $1500. Well done Courtney Waller.
Photo: Perth Media
