http://www.enovatemarketing.com.au/blog-enovate-marketing/entrepreneurial-wisdom-with-media-expert-cate-rocchi
'I believe that PR/media can be used for good and bad, and I wanted to vet my own clients and promote ethical and moral businesses, which operated with integrity. This is not always easy when you are at the bottom of the pecking order in a big firm. You won't find me pitching sugary cereals to kids or mining companies with crappy environmental and ethical track records.' Cate Rocchi (owner of Perth Media)
Cate Rocchi, owner of Perth Media
